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5 Simple Guidelines to Achieve The Right Marketing Mix

Up and Running

The right approach would be to arrive at a marketing mix that will help you consistently win new sales while sustaining customer lifetime value over a long period of time. How well do you know your target audience, whether B2B or B2C? Direct sales? Create realistic, measurable sales goals. Simple, eh? At supermarkets?

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Do Things that Don't Scale

paulgraham.com

But for a startup to succeed, at least one founder (usually the CEO) will have to spend a lot of time on sales and marketing. [ It was one of many unforeseen advantages of the YC model (and specifically of making YC big) that B2B startups now have an instant market of hundreds of other startups ready at hand.

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