A Smart Bear: Startups and Marketing for Geeks

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What’s The Important Thing, that is powerful enough to override all your deficiencies?

A Smart Bear: Startups and Marketing for Geeks

” “What do you mean I can’t change the filesystem at run-time — I’ll have to change my algorithms!” . “What do you mean I have to use Bundler — it’s broken half the time!” ” “What do you mean it doesn’t support MySQL — everyone uses MySQL! My queries are going to break.”

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Maybe not so much with the "optimization"

A Smart Bear: Startups and Marketing for Geeks

Boogers take less effort to compute than the algorithm for determining color variations in the mini-viewer. The mini-viewer is not only larger, it has significant width, which means you have to occupy the rest of the right side of the screen with other crap. Boogers take less effort to draw.

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Roulette, Startups, and the paradox of the infinite bankroll

A Smart Bear: Startups and Marketing for Geeks

that an interesting algorithm presents itself — an algorithm that guarantees you’ll make money. If it weren’t for that pesky double-zero, this would be perfectly even odds, but there’s 20 ways to win and 21 ways to lose, so the house always gains in the long run. You start by betting $1 on red.

Startup 254
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Naming your startup: Settle down, it’s cool!

A Smart Bear: Startups and Marketing for Geeks

The reason is simple: The domain name is your self-appointed identity; anyone can put anything in a title to try to win the affection of Google’s search algorithm, but a company with a domain of smartbear.com really ought to come up first when you search for “smart bear.”.

Naming 247
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The public invisibility of running mid-stage successful companies

A Smart Bear: Startups and Marketing for Geeks

Some of it is algorithmic. To share them would be to violate the privacy of others. The unique technology we’ve built, that we’ve prototyped, that we’re contemplating, is fascinating and valuable. Some come from lessons you can only learn in the field with 2000+ servers and 100,000+ installations of an application.

CTO Hire 266
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Brittleness comes from “One Thing”

A Smart Bear: Startups and Marketing for Geeks

Examples: large bidders tripled the cost per click, Google’s SEO algorithm changed, the event organizers changed the rules or stopped doing the event, the link-sharing site became irrelevant, the hot blog lost its traffic, the magazine running the ads finally failed.

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Real Unfair Advantages

A Smart Bear: Startups and Marketing for Geeks

Google's search algorithm was just better, therefore they won the eyeballs, therefore they were able to monetize. Google has spent hundreds of millions of dollars on their search algorithm, the single biggest focus of the company even today, a decade after they decided that was their One Thing.