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Dan Calugar on the Role of Sentiment Analysis in Algorithmic Trading: Harnessing Market Emotions for Profit

The Startup Magazine

For years, traders have tried to predict how markets might react to certain breaking news information, for instance, based on whether those news items could result in particular assets increasing or decreasing in value, according to experienced investor Daniel Calugar.

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Marketing Analytics: Attribution Is Not Incrementality

Occam's Razor

One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? Two of the holiest of holy grails in Marketing: Attribution, Incrementality.

Analytics 148
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Using Generative AI to Drive Corporate Impact

TechEmpower

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

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The Future of Ad Tracking: Navigating the Google Analytics Landscape

Duct Tape Marketing

In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. 09:11] What’s the relationship between Google Analytics and Google Tag Manager? [14:12]

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Who’s watching the algorithms? 3 Israeli startups predicting performance of AI models

VC Cafe

Data scientist know that the accuracy of the models to make predictions or recommendations, has to do with data quality/annotation and training of the algorithms, but most simply trust the data and thus create a blind spot. As more companies embrace AI for their needs, what happens when the algorithms start slipping?

Algorithm 166
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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

Analytics teams are named for the silos and limitations within which they trap themselves. Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. The above-observed realities were on my mind as I took on a new role to lead Global Strategic Analytics. Paid Media.

Analytics 131
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A Complete Guide to YouTube Analytics

ConversionXL

Strategically leveraging YouTube’s robust analytics can help you make data-backed decisions and improve performance. In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views. Why YouTube analytics is critical for measuring content and paid ad performance.

Analytics 134