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Why AOL's "About.com 2.0" strategy will work. for a while

Genuine VC

The property finally came into its own earlier this decade when Google rewarded its deep linked pages when people were searching for niche subject areas on its engine. A metric-driven approach to content generation matches the algorithmic judgment of search engines.

Arkansas 100
article thumbnail

Why AOL's "About.com 2.0" strategy will work. for a while

Genuine VC

The property finally came into its own earlier this decade when Google rewarded its deep linked pages when people were searching for niche subject areas on its engine. A metric-driven approach to content generation matches the algorithmic judgment of search engines.

Arkansas 100