ConversionXL

MAY 27, 2022

Like SEO, demand generation is a long game. However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Stage 1: Target the right metrics for an effective long game. But when executed right, it pays dividends.

Demand 124

Demand B2B Distribution Channel 124

YoungUpstarts

OCTOBER 15, 2019

For quite some time now, SEO tops the priority list for most companies. Link Building is an invincible part of every SEO strategy. You might be caught by an algorithm update, (Google changes its algorithm roughly 500-600 times in a year!) by Prince Kapoor. All of us want to be on the first page on Google, don’t we?

Algorithm 113

Algorithm SEO B2C Email 113

Duct Tape Marketing

FEBRUARY 14, 2018

Although many of my colleagues in the SEO world were surprised when I transitioned into the adjacent world of email marketing a year ago and launched Tidings , I hope you’ll understand why after reading this column. In fact, for many clients, it could be your “foot in the door” on top of which you sell other less concrete services like SEO.

Email 49

Email Technical Review Marketing SEO 49

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Implement SEO best practices. Using SEO best practices is like putting a bright, flashing neon sign on your storefront. Check out the video below for an easy-to-understand definition of SEO.

SEO 80

SEO eCommerce Analytics Software Review 80

David Teten

JANUARY 11, 2020

But for B2B sales, meeting people in person is often mandatory. In the venture capital/private equity business, investors are B2B microinfluencers. Inherently this means that I’m researching a topic I need to know about, and that I’ll likely rank high in SEO for that particular topic. Today, I do this manually.

Social Media 60

Social Media Technical Review Media Private Equity 60

Duct Tape Marketing

MAY 18, 2017

5 Simple SEO Copywriting Tips For Small Businesses written by Guest Post read more at Duct Tape Marketing. A 2016 Content Preferences Survey Report stated that 47 percent of respondents (B2B) indicated they viewed three to five pieces of content before engaging with a sales rep. 1) What is SEO Copywriting.

SEO 59

SEO Small Business Sweden Engineer 59

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

MARCH 30, 2022

Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. So, you know, we're gonna talk about SEO. Marketing Podcast with Dale Bertrand.

Technical Review 87

Technical Review SEO Metadata Algorithm 87

Hearpreneur

JUNE 18, 2016

Because they failed to develop something like Facebook’s News Feed algorithm, everyone’s feed is a cluttered mess. Thanks to Rohan Semwal, SEO Spouse. #2 From upsets over algorithm changes to trouble with trolls; Twitter has had quite a few problems recently. They’re working on this.) 2 – #RipTwitter.

Entrepreneur 48

Entrepreneur Social Network Channel Social Media 48

Duct Tape Marketing

APRIL 17, 2024

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. And these are enterprise SEO brands, large brands, large publishers away with black hat techniques. No, it's true.

Artificial Inteligence 70

Artificial Inteligence ChatGPT Differentiation Technical Review 70

ConversionXL

MARCH 3, 2021

For this reason, getting more out of your PPC spend is not just about properly optimizing; it’s about using all of that PPC data to shape a smarter SEO strategy. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. Why PPC is an effective short term strategy, but SEO is the long game.

PPC 146

PPC SEO Campaign Analytics 146

YoungUpstarts

JULY 9, 2014

But before you pass “Go,” it’s important to make sure you haven’t overlooked anything that will embarrass your company, damage your SEO or cost you money to fix. The title of your page is the most important element for SEO, and it lets users know what they are reading. Titles and metadata. Page load speed.

Metadata 173

Metadata SEO Software Review Web Development 173

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. f) SEO ranking. Create Hybrid content: > B2B marketers are employing 12-14 formats of content on an average. Think beyond generic SEO. SEO has changed.

Social Media 100

Social Media Marketing SEO B2B 100

VC Cafe

JANUARY 20, 2014

AdAge’s annual survey of top B2B marketers found that 80% have boosted their digital marketing budgets, the highest proportion ever. Google elevated the prominence of content marketing last year by dramatically modifying its algorithms to emphasize high-quality, original content. 2014 will be a BIG year for Digital Marketing.

B2B 111

B2B Technology PPC Marketing 111

The Next Web

AUGUST 19, 2013

It just so happened that I became the CEO of a B2B tech startup. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today. Direct sales are common with B2B startups. Step 2: Choose your sales channels.

Belarus 137

Belarus Viral Channel Startup 137

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. Online chat. Another way connect with customers is online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

Duct Tape Marketing

NOVEMBER 3, 2017

B2B researchers do 12 searches on average prior to choosing a specific platform to work with. Again, those are questions enough people type into the search box for them to be caught by keyword research tools and Google Suggest algorithm. HubSpot , 2016). Google , 2014). Don’t stop at collecting those search queries.

Social Media 41

Social Media Search Naming Widget 41

Software By Rob

OCTOBER 14, 2010

No, these days even technical execution is mostly trivial (with a few exceptions for apps built around unique algorithms). This is a common line of SEO salesmen say to justify paying them month after month. at 12:33 pm @Mike – “Proving&# anything to do with Google’s algorithm is really hard. 5 Rob on 10.14.10

Software Review 77

Software Review Marketing Technical Review Software 77

Duct Tape Marketing

DECEMBER 1, 2022

But the most important thing, and, and really one of the, the driving factors behind the new edition is that, you know, writing content just to play the SEO game is right. (07:47): And so here, fast forward now to 2022, new book comes out, and I think that there's a lot of things that have changed operationally within organizations.

Charlotte 88

Charlotte Audience Technical Review Chicago 88

YoungUpstarts

MARCH 25, 2019

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. SEM is geared more toward paid search, and SEO is used to drive website traffic through keywords and linking. SEO for Beginners. SEM for Beginners.

SEM 113

SEM SEO PPC Marketing 113

Women Entrepreneurs Can

JUNE 23, 2020

When many companies look at trying to generate as many leads as possible, a lot will first think of SEO or PPC as a means of gathering such leads or interest. For example, you may find that with a B2B software company, it would be best that they market on Linkedin, however, a clothing company may be better on Instagram.

Social Media 52

Social Media Media PPC SEO 52

Mike Michalowicz

FEBRUARY 11, 2013

If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Even with all the changes to Google and to search algorithms, having a website that is keyword optimized is critical.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

NOVEMBER 11, 2015

Google Content Experiments is Google’s testing and optimization tool, mainly operating with bandit algorithms, but also with the option to run traditional split tests. Pros: Bandit algorithms provide a different mathematical model for optimization. Instead of running simple split tests, Myna operates using bandit algorithms.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

crowdSPRING Blog

JULY 1, 2016

The company announced several small tweaks to their algorithms yesterday that will likely impact the reach of pages, though such tweaks are not really that surprising. They’re part of a larger trend in algorithm shifts meant to reflect what Facebook sees as the “core values” of the News Feed. Drop the Clickbait.

Algorithm 69

Algorithm North America Social Media Distribution 69

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). If the number is too big (site on the right) it indicates an overexposure to search rankings and algorithm changes (not good at all). And of the search traffic, you want a big portion to be Organic so you are not just "renting" traffic or suck at SEO. Is it bad SEO?

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

OCTOBER 30, 2021

Generating awareness through SEO. SEO can be used to raise awareness through guest posting , too. . According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. social media, email, paid ads, SEO, etc.) Image source.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. As with all other Social Networks below, let's take a look at some B2B examples (good and un-good), some B2C examples (good and un-good) and arrive at the optimal answer. This hurts.

Social Media 60

Social Media Media B2C B2B 60

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Standing Out with SEO and Style. And today, it really is an art form. Is copywriting creative or calculated? The challenge?

Demand 48

Demand B2B Curation SEO 48