A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 4, 2019
No brand, no features, no customers, no money, no distribution, no search engine rankings, no efficient advertising, no incredible executive team, no NPS, no strategy. ” “What do you mean I can’t change the filesystem at run-time — I’ll have to change my algorithms!” My queries are going to break.”
A Smart Bear: Startups and Marketing for Geeks
SEPTEMBER 11, 2012
that an interesting algorithm presents itself — an algorithm that guarantees you’ll make money. I think 1/3 of the people at WP Engine right now are in this last category. Still, it’s close enough to even-odds (is that an oxymoron?) You start by betting $1 on red. If you lose, next time you bet $2.
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A Smart Bear: Startups and Marketing for Geeks
JANUARY 17, 2011
But even this isn’t the best idea because you’re squandering a chance to get in good with search engines. All search engines consider keywords in the domain name to be vastly more important than anywhere else — even the page title.
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 7, 2017
Examples: large bidders tripled the cost per click, Google’s SEO algorithm changed, the event organizers changed the rules or stopped doing the event, the link-sharing site became irrelevant, the hot blog lost its traffic, the magazine running the ads finally failed. Again this is what advanced data centers do. Talk about brittle!
A Smart Bear: Startups and Marketing for Geeks
APRIL 15, 2014
And, if you grant my indulgent inclusion in that pantheon, I did the same as WP Engine took off, with a noticeable decrease in early 2012 and relatively little in the past twelve months. Some of it is algorithmic. Because m y daily experiences are unsharable. To share them would be to violate the privacy of others.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 31, 2011
You can’t input your industry, product, pricing, and positioning into an algorithm and churn out the answer to who you should sell to, what you should say, and how you’re going to find them. And what’s the point anyway? There’s no easy answer for you here.
A Smart Bear: Startups and Marketing for Geeks
AUGUST 27, 2013
— a person flaps despondently at Google, inside which ten million tumblers control the landscape of discovery and the fate of the transaction with an algorithm even its inventors could not manually recreate. Fed up with — what? Impossible, almost. It’s just as magical today as it was the first time it happened.
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