Duct Tape Marketing

FEBRUARY 1, 2018

Ever since the major algorithm changes that everybody talks about, the hummingbirds and the pandas, where low-quality content and dubious backlinks really got slapped, a lot of SEO people are really starting to come to realize that content is everything that drives that entire industry. Then Google comes up with something called RankBrain.

Customer 71

Customer Marketing Artificial Inteligence SEO 71

ConversionXL

OCTOBER 25, 2018

Content creation, the engine of inbound marketing, creates the draw (i.e. generates the demand) for the target audience. Second, “lead” generation. As articles are quick to point out, demand generation is not lead generation. that transform individual tactics into a demand generation strategy.

Demand 132

Demand Vertical Campaign Channel 132

YoungUpstarts

JULY 9, 2014

Forms are a great feature for lead generation, but they’re only useful if they work and actually notify you of a new submission. It can also impact SEO, since the Google algorithm includes site speed as a factor in determining page rank. It is also saved with the bookmark so that users can easily identify pages from your site.

Metadata 173

Metadata SEO Software Review Web Development 173

The Startup Magazine

OCTOBER 16, 2023

SEO – Search Engine Optimization for Online Marketing By optimizing content, website structure and technical elements, SEO agencies help startups improve visibility, increase lead generation, and establish authority. While SEO takes time, the long-term return on investment makes it a strategic choice.

SEO 88

SEO Metadata Lead Generation Startup 88

VC Cafe

MARCH 15, 2016

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. Lead Generation.

Sales 60

Sales Marketing Sales Cycle B2C 60

Duct Tape Marketing

FEBRUARY 2, 2016

Search Engine Optimization is one of the more shapeless marketing terms we get to wrestle with these days. One highly indexed, shared, and linked to blog post can turn into a lead generation gold mine with a few simple conversion tactics. How and Why to Use SEO for Growth written by John Jantsch read more at Duct Tape Marketing.

SEO 28

SEO Dividend Channel Conversion 28

Duct Tape Marketing

DECEMBER 17, 2019

And it turned into Expression Engine. Because those are probably going to end up becoming your best source of lead generation is your existing customers. And what I like to say is I don’t know what Mark Zuckerberg is going to do tomorrow with some new terrible tweak on the Facebook algorithm.

Social Media 39

Social Media Media Framework Advertising 39

Up and Running

APRIL 2, 2019

Facebook’s algorithm for de-emphasizing commercial content means that unless you pay to boost your posts, they won’t always reach your audience. Even if you temporarily beat the algorithm, the platform has way more resources dedicated to outrunning you. Use your presence as an engagement tool rather than a lead-generation one.

Social Media 102

Social Media Customer Algorithm Channel 102

Hippoland

MARCH 19, 2017

Case in point: In the late 90s, Google was something like the 7th or 8th major search engine to emerge. For example: lead generation. There are so many lead generation startups (I had one too!). And they all say they provide awesome leads. And why are *you* doing this lead generation business?

Differentiation 48

Differentiation Lead Generation Algorithm Search 48

The Startup Magazine

FEBRUARY 26, 2019

With the rapid increase in online searches and internet shopping in the last few years, having a strong online presence and utilising a range of lead generation services is no longer optional for SMEs. In most cases, a business’s digital presence is closely linked to how well it performs overall.

.Net 96

.Net Social Media SEO Mobile 96

VC Cafe

JANUARY 20, 2014

George at JetBlue and Jane Lansing at Emerson have engineering backgrounds. These quants work with more vendors than ever, while building their own customized analytics engines. Google elevated the prominence of content marketing last year by dramatically modifying its algorithms to emphasize high-quality, original content.

B2B 111

B2B Technology PPC Marketing 111

ConversionXL

OCTOBER 30, 2021

In digital marketing, this will most likely be through search engines and social media. Generating awareness through SEO. Focusing on engagement is important; this is the currency social platforms use to curate feeds algorithmically. Focus instead on providing value to audiences with the potential to become customers.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

JANUARY 17, 2017

They have a ratings system and build distribution algorithms to best distribute lawn care providers to customers. Lastly we test a lot of internal features, like our marketplace distribution algorithm, that live behind the scenes to optimize platform functionality and at the end of the day will create a better customer experience.”

Algorithm 48

Algorithm CTO Hire Distribution Engineer 48