A Beginner’s Guide to Programmatic Advertising & RTB
YoungUpstarts
FEBRUARY 11, 2016
These major advantages of programmatic can be summed up in three words: Efficiency: Marketers can use real-time systems, rules and algorithms to automate the delivery of data-driven display ads. This will also help direct the type of targeting – like data, contextual, retargeting, IP address, etc.
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