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The future of search is being reinvented with generative AI

VC Cafe

I spent a chunk of my career as a product manager in search (Shopping.com, GLG, Ask.com, AOL and Google) so I find this particularly interesting. Until now, to succeed in search companies needed two things: 1) an index of the web 2) an algorithm to organise the results.

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53 Questions Developers Should Ask Innovators

TechEmpower

How will you be taking this to market? Do you have a custom algorithm or other technology? Often this ties to marketing support. How do we prioritize internationalization versus getting something to market? How can we leverage AI to get our product to market faster? Search Does the application include search?

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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

The Wal-Mart home page is customized for each shopper based on location, local weather, and the customer search and purchase history. Algorithms and data are required to compete. Manual tracking and occasional surveys won’t keep you competitive in today’s high volume and rapidly changing market.

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Working In Marketing As A Second Job

YoungUpstarts

Website Development and Marketing. A popular choice of second job which many people in the UK manage to run alongside their day job is website development and marketing. Website marketing includes many skills and disciplines. This ranges from pay-per-click (PPC), to search engine optimisation (SEO) to social media marketing.

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

For sustainable, valuable search traffic, you’d better provide it. Satisfying search intent is Google’s fundamental goal. But algorithms haven’t always kept pace. A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. Image source ).

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10 Reasons Why Traffic to Your Small Business Website is Dropping

Up and Running

Algorithm updates and trends. If you see a significant dip in your web rankings, it could be the cause of an algorithmic update. Google’s algorithm updates are adjustments to factors that help produce the best results based on submitted queries, page relevance, content quality, and uniqueness. Website and design changes.

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Marketing Analytics: Attribution Is Not Incrementality

Occam's Razor

One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? Two of the holiest of holy grails in Marketing: Attribution, Incrementality.

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