A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 7, 2017
Examples: large bidders tripled the cost per click, Google’s SEO algorithm changed, the event organizers changed the rules or stopped doing the event, the link-sharing site became irrelevant, the hot blog lost its traffic, the magazine running the ads finally failed. . copy you) or just fail, that’s the end of the company.
A Smart Bear: Startups and Marketing for Geeks
JULY 19, 2010
Google's search algorithm was just better, therefore they won the eyeballs, therefore they were able to monetize. Google has spent hundreds of millions of dollars on their search algorithm, the single biggest focus of the company even today, a decade after they decided that was their One Thing. Personal authority.
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A Smart Bear: Startups and Marketing for Geeks
OCTOBER 31, 2011
There’s all the startup marketing ideas you’d expect: Adverts, split-tests, media splashes, networking, pitch-competitions, inside baseball, creative stunts, SxSW launches, you name it. But for every one of those, another founder has the opposite experience. There’s no easy answer for you here.
A Smart Bear: Startups and Marketing for Geeks
JULY 7, 2016
This probably means capitalizing on the unique experience or abilities of the founding team, choose trade-offs in things like language/framework, algorithms, UX design , and delivery platform that the team is particularly adept in and thus can create quickly and with low risk. Social Media makes group-games viral.
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