Both Sides of the Table

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Half Lives. Social Media. And Snapchat Stories.

Both Sides of the Table

I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. Facebook had an elegant solution to the “half life” problem in that it developed an algorithm that determined what users saw in their feeds. Social Media. Half Lives.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Thus you end up with Demand Media that booms until Google algorithm changes (Panda) changes send it off a cliff along with many other companies overly reliant upon one “place” and one “promotional” method. He told me that there were a core group of inner Digg users who could control what got on the front page.

SEM 379
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Solving for Banner Blindness. Solve Media.

Both Sides of the Table

Solve Media is that. In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. Some companies are solving for this problem algorithmically. Sometimes you see solutions and immediately know they just make sense.

Media 288
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The Long Economic Case for Snapchat

Both Sides of the Table

Today I want to talk briefly about why I believe Snapchat is an important media company. I’ve heard the new media doubters before as nobody thought Google, Facebook or Twitter would ever make money. From the business perspective you need to understand a few things about media and video in particular.

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HealthDataInsights Sells for $400 Million. Big Win for GRP Partners.

Both Sides of the Table

The science of finding recoveries is based on computer-based algorithms that flag high-potential errors and trained technicians that then review these claims. Our investments focus heavily on the financial services industry, digital media, mobile applications & infrastructure, SaaS / Cloud and retail innovation.

Partner 285
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The End of the Web? Don’t Bet on It. Here’s Why

Both Sides of the Table

Social media will be pervasive in the enterprise and is primarily driving by customer interactions. One change in Google’s algorithm and whole businesses could be wiped out as chronicled in this excellent book by John Battelle called The Search.

Web 355
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The Future of Advertising will be Integrated

Both Sides of the Table

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. We believe that the structural industry changes will continue to create big opportunities for technology firms that enable the changes in media consumption for television, radio, inbound calls, online & social media.