Occam's Razor

JULY 24, 2018

Effectively analyzing and acting on Bounce Rates requires the following: * A deep understanding of owned, earned and paid media strategies. * The number is computed based on a ML algorithm that has learned from deep analysis of your user behavior and conversion data. Slice the matrix vertically along the time-to-useful dimension….

Analytics 93

Analytics Framework Metrics Algorithm 93

Haystack

FEBRUARY 9, 2019

But Gade’s and Paka’s vision wasn’t simply to leverage AI for a vertical application. Social media is one of the biggest examples of this, inverting and transforming how information flows. Algorithms are powering most of that flow, and these algorithms are often designed to maximize engagement, reduce costs, and the like.

Artificial Inteligence 107

Artificial Inteligence Algorithm Term Sheet Cofounder 107

ConversionXL

JULY 3, 2020

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. News is an especially challenging vertical since no site owns a newsworthy event.

SEO 122

SEO HTML Technical Review Caching 122

The Startup Magazine

JUNE 2, 2022

Vertical banners placed on sidebars are known as skyscrapers. . These ads will frequently appear in social media news feeds as sponsored posts. Google uses the Quality Score algorithm to determine the ads to show, what position they’ll display in, and how much an advertiser will be charged for each click. .

Advertising 130

Advertising Clickthrough Campaign Social Media 130

David Teten

SEPTEMBER 23, 2017

The extreme example of this are algorithmic investors in the public markets, who design algorithms which trade on the designer’s behalf, as opposed to making trading decisions directly. High-frequency trading, algorithmic by its nature, is estimated to account for at least 50% of US equity markets trading volume. .

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Both Sides of the Table

APRIL 23, 2011

Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. He is starting to see this occur in sites that are verticalizing content. It has become a short form premium destination that is verticalizing content in category channels. Startup after Iron Planet? (6:00

Vertical 265

Vertical Curation Boston Burn Rate 265

Duct Tape Marketing

DECEMBER 17, 2019

Transcript of Using Story to Win on Social Media written by John Jantsch read more at Duct Tape Marketing. She’s also got a new book called Social Media Success for Every Brand: the five StoryBrand Pillars That Turn Posts Into Profits. And for a while I was working on the vertical of religion. Back to Podcast. Transcript.

Social Media 39

Social Media Media Framework Advertising 39

mashable.com

OCTOBER 27, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business.

Small Business 104

Small Business Technical Review Social Media Software Review 104

Austin Startup

APRIL 25, 2017

The Massive Market Opportunity For Spectacles Apple CEO Tim Cook recently told the media : “I regard [augmented reality] as a big idea like the smartphone. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone.

Valuation 48

Valuation Technical Review Forecast Social Network 48

ConversionXL

AUGUST 19, 2016

Coined by Jason Goldberg over at Razorfish , the mobile gap is the time between consuming media on mobile devices (which is relatively high) and the amount of time, effort, and money brands spend working on and optimizing mobile (which is relatively low). The Mobile Gap & The Problems It Causes. This, too, results in skewed data.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Occam's Razor

OCTOBER 14, 2014

In my case I'm looking at Social Media (boss LOVES social!), A common source of such benchmarks (be it digital marketing or SEO or Landing Pages or anything really) is extensive surveys an organization might send out to a hand selected group or tweeted to the masses via social media. Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

OCTOBER 14, 2021

This partnership would leverage both audiences and the rapidly growing awareness of the vertical. They were in front of 300 million people per day at their peak, and that’s not accounting for other visibility avenues like media coverage and meme culture. How often do you see [your brand] on social media? Brand consideration.

Metrics 157

Metrics Marketing Campaign Audience 157

Hearpreneur

DECEMBER 11, 2017

The only difference is, our high-quality content is shot by the leading social media creators, crowd-sourced from around the globe, at a fraction of the cost a client would traditionally pay. This is a paid media buy on Facebook or Instagram through the influencers’ accounts vs. a brand’s account. Think; custom stock photography.

Software 49

Software Marketing Entrepreneur North America 49

ConversionXL

OCTOBER 19, 2021

When it comes to reach, no other social media platform comes close to Facebook. To succeed, you need to win the battle for attention and stay in the good graces of Facebook’s algorithm. To know how to succeed with your marketing, it helps to understand how Facebook manages its algorithm. Create, test, measure, tweak, repeat.

Marketing 134

Marketing Audience Social Media Algorithm 134

Genuine VC

OCTOBER 3, 2007

universal & blended vertical search was a hot topic at the Search Engine Strategies conference in San Jose last month), but I have heard a lot less buzz about it in startup circles. I've seen a number of conversations about universal search in the SEO trade circles (e.g. To me, there is potential underserved opportunity here.

Search 100

Search San Jose SEO Engineer 100

YoungUpstarts

MAY 4, 2015

Here are the reasons why you should create a “vertical” social network for your brand: Create a more personalized social experience. Use social media technology to your brand’s advantage. You’re no longer a slave to the whims of social media’s algorithms, or the rise and fall of “hot” websites or apps that may be “over” by year’s end.

Social Network 100

Social Network Vertical Networking San Francisco 100

ConversionXL

OCTOBER 25, 2018

What happens when Google’s algorithm cuts organic visibility for your blog in half? A social media specialist shares the content. What is the spend on the people, software and media? For MST Solutions, Bogdanovich has focused on executing well on one vertical per quarter, then expanding to other verticals.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

NOVEMBER 28, 2022

What makes TikTok Ads different from other social media advertising platforms? TikTokers are also some of the most engaged of any social media platform, spending an average of over 19 hours a month on the app. What makes TikTok Ads different from other social media advertising platforms? Table of contents What are TikTok Ads?

Customer 102

Customer Viral Audience Campaign 102

ConversionXL

SEPTEMBER 17, 2021

You can see this in everything from its website: To its social media: Regardless of how or where you find Mailchimp online, the company’s branding always delivers a consistent perception of a company that aims to help small businesses “ look pro and grow. ”. We impart our expertise with clarity, empathy, and wit.”. Who can argue with that?”.

Campaign 109

Campaign Social Media Audience Channel 109

Steve Blank

DECEMBER 3, 2009

We were sitting in the conference room of a large well-respected media firm when their CEO breezed in to give us an overview of who they were and how forward thinking their firm was. It was, as he explained, the sum of their strategy and strategic thinking for online media. Are those my initials on the slide? Fast forward nine months.

Silicon Valley 149

Silicon Valley RSS Startup California 149

ConversionXL

JUNE 20, 2019

Many occupy the Featured Snippet box, with snippets selected algorithmically. Indeed, DailyMotion viewers have expressed frustration at the overload of ads: DailyMotion is another distribution option for media companies seeking to monetize content, especially if they’re located in one of the platform’s top countries. Adapt video sizes.

Hosting 127

Hosting Video Technical Review Software Review 127

Steve Blank

MARCH 22, 2009

On first glance it appears as if they are spending to much energy in the vertical portion of the jump, relative to the horizontal portion. Air travel, media that conducts waves, velocity, acceleration. Stotting consists of fleeing via a jumping behavior that appears to be sub-optimal.

Silicon Valley 247

Silicon Valley Thailand RSS Venture Capital 247

YoungUpstarts

MAY 6, 2015

Google continues to evolve and refine its search algorithms over time, leading more businesses to turn to paid advertising models to get the exposure they seek in the multi-channel, multi-device world. You have to consider mobile advertising, social media, content marketing, pay-per-click, and let’s not forget organic SEO.

Advertising 100

Advertising Application Development SEO Channel 100

VC Cafe

FEBRUARY 15, 2017

Since AI and ML startups cut across verticals (analytics, fintech, health, adtech, security, etc), it’s easier to group them under the “machine intelligence” umbrella, coined by Shivon Zillis , a partner at Bloomberg Beta. It uses machine learning and predictive algorithms to analyze over 250 terabytes of data daily.

Artificial Inteligence 122

Artificial Inteligence Technical Review Startup 122

Reid Hoffman

MARCH 2, 2021

In February, Greylock kicked off “Iconversations,” a new speaker series featuring “icons” across tech, finance, media and culture. The way that Travis had set up Uber was a kind of vertical stack, very loosely coupled efforts, and any GM was essentially the CEO of their own city. And that is a great entrepreneurial setup.

Iran 39

Iran Technical Review Non-Compete Lean 39

Seeing Both Sides

AUGUST 16, 2012

In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel. Fortunately, on the side, the company had built up TripAdvisor.com as a demo site to show the prospective clients what a vertical search engine could do. Big Data meets travel…in 2000.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

news.ycombinator.com

SEPTEMBER 16, 2011

We already have some competitors in the vertical and while there is no point in trying to hide the actual idea, there are differences in the way we implement stuff that can get us an advantage over the competition. >> There are some other serious reasons why we dont want to go public right now.

Stealth 41

Stealth Technical Review Startup Software Review 41

YoungUpstarts

JUNE 5, 2014

The CMO-CIO divide is exacerbated by the rise of web commerce and social media. Masterful execution makes up one of the triangle’s two vertical sides. (I After all, the share of marketing that goes through digital channels — through the web and social media, on smartphones and tablets — is growing like crazy.

Algorithm 174

Algorithm Analytics Social Media Metrics 174

www.launch.co

JULY 25, 2012

I was fried by having my fate in the hands of an anonymous, and sometimes evil, little algorithm. Competition is fiercer, winners win more and every vertical has many more losers. Copyright © 2011, LAUNCH Media, LLC. We live in cutthroat times. Rapportive - Lets make email a better place. Mailchimp - Easy email newsletters.

Technical Review 54

Technical Review Jordan Audio Los Angeles 54

Genuine VC

DECEMBER 23, 2009

In a CNBC interview a few weeks ago he explained his vision : “We’re building the world’s largest niche, you know, media business. And this strategy of building a series of publications around vertical topics plays right into this movement. And niche meaning at scale. Can AOL’s “About.com 2.0”

Arkansas 100

Arkansas Algorithm Advertising Audience 100

Genuine VC

DECEMBER 23, 2009

In a CNBC interview a few weeks ago he explained his vision : “We’re building the world’s largest niche, you know, media business. And this strategy of building a series of publications around vertical topics plays right into this movement. And niche meaning at scale. Can AOL’s “About.com 2.0”

Arkansas 100

Arkansas Algorithm Advertising Audience 100

Steve Blank

MAY 17, 2022

Humans combine data with algorithms (see here for a list) to train a model using that data. Machine learning algorithms – computer programs that adjust themselves to perform better as they are exposed to more data. Department of Defense has created a dedicated organization to ensure its deployment. But What Is It?

Artificial Inteligence 417

Artificial Inteligence Software Review Algorithm Technical Review 417

Seeing Both Sides

MAY 11, 2012

That spark nearly five years ago led to an investment thesis here at Flybridge, where we have looked to invest behind Big Data applications and uses across a number of vertical industries. The young company was recently in the news for the release of their latest underwriting algorithm.

Artificial Inteligence 44

Artificial Inteligence Vertical Intellectual Property Algorithm 44

VC Cafe

APRIL 20, 2022

Six months ago I published a post on VC Cafe titled, the state of creative automation , diving into vertical applications of AI on content creation of all sorts; from text (GPT-3 and the likes) to Synthetic video (powered by companies like HourOne). Rozy is the first South Korean virtual social media influencer with nearly 75,000 followers.

Audio 186

Audio Algorithm Advertising Video 186

ConversionXL

OCTOBER 31, 2022

When you think of video on social media, other platforms may come to mind first (e.g., There are six types of Facebook video ads: Short Videos and GIFs Vertical Videos Stories Video Carousels Video Collections In-stream Videos. Social Media Examiner recommends starting at the lower end (1%) and increasing as you scale your campaign.

eCommerce 102

eCommerce Audience Differentiation Campaign 102

Occam's Razor

MAY 27, 2015

I've suffered enough bruises on the front-lines from trying to re-imagine the current and revolutionize the future across multiple industry verticals, countries, opportunity sizes. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory.

Analytics 60

Analytics Marketing Mobile Audience 60

Reid Hoffman

JULY 13, 2021

Thanks to our generous friends, we have multiple programs encouraging everything from moonshot projects to seed level budding ideas that include AI for drug discovery, AI for poverty assessment, AI for future of work, fundamental reinforcement, learning algorithms, everything, spending tons of dozens and dozens of disciplines.

Technical Review 36

Technical Review Artificial Inteligence America Algorithm 36