Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries
ReadWriteStart
NOVEMBER 30, 2021
Use a metaphor (Chevrolet: “The heartbeat of America”). Describe your product literally (Aritzia “Women’s fashion boutique”). Create a spreadsheet: Include all your current and anticipated operational costs, like professional fees, content outsourcing, sales, tax, and web hosting. Choose Your Brand’s Colors and Fonts.
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