A Smart Bear: Startups and Marketing for Geeks

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The only way to guarantee startup success

A Smart Bear: Startups and Marketing for Geeks

To sell out would make it one of the largest music concerts ever played in America — highly unlikely for an English electronic band. The way you let this happen is to believe that the goal is to achieve a single moment of success — a big sale, going public, or passing it on to your daughter.

Startup 299
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Smart Bear Live 8: Edwin from MeetingKing.com

A Smart Bear: Startups and Marketing for Geeks

Jason: For example, like in America, small business is up to 150. And I really believe I can do, on the sales part, so much more if I have additional people. Jason: That’s true in engineering; it’s true in sales; it’s true in marketing. Is it more the marketing/sales side? Jason: Okay. Edwin: Yes.

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Uncommon Interview: Finding Fulfillment with Good Company

A Smart Bear: Startups and Marketing for Geeks

Some of that’s from the recession, some of that’s just sort of the trend in America that people want to start businesses that are meaningful, that are sustainable. But on the other hand, I sort of feel like, yeah, it might turn out a year later that that sale ended up eating up too much time.

Cofounder 223
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The unfortunate math behind consulting companies

A Smart Bear: Startups and Marketing for Geeks

In America we have ten federal holidays bringing the annual WD count to 240. We also have employment tax in America. It gives us an advantage in consulting because it accelerates our development and enhances our sales pitch. So your cost per billable hour is: Nominal Cost: $30/hour. None of these new tasks are fun or creative.

America 330
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The mid-market briar patch

A Smart Bear: Startups and Marketing for Geeks

All this makes for an arduous sales process just like with big companies. But although they have the process and controls of a large company, they don’t have the budgets to match; there’s no large reward for successfully navigating the painful, Herculean sales adventure. Worst of both worlds. Why is it like this?

Marketing 235