Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

DECEMBER 13, 2018

For many, Google Analytics 360 is a black box. That disconnect exists because many, myself included, have understood Google Analytics 360 primarily as an expansion of the data caps we encounter with the free version. Google Analytics 360 overview. Google Analytics 360 vs Google Analytics. Image source ).

Analytics 126

Analytics Cloud Audience Campaign 126

ConversionXL

MAY 13, 2020

For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. Where do my users come from?

Analytics 85

Analytics Aggregator SQL Cloud 85

Startup Professionals Musings

SEPTEMBER 30, 2018

With today’s technology, data flow and coordination are readily achieved through common Internet protocols and application programming interfaces (APIs). Way back in 2002, Jeff Bezos at Amazon issued an ultimatum to completely institute internal APIs within the company, and later to their millions of suppliers.

Artificial Inteligence 210

Artificial Inteligence Algorithm API China 210

ConversionXL

AUGUST 11, 2021

Data on interactions can be found in social analytics dashboards and Google Analytics. . Show (don’t tell) your prospective sponsors just how far your reach extends by sending them screenshots of your social analytics for related content. This gives sponsors a clear idea if what they offer directly appeals to your consumers.

Audience 139

Audience Social Media Email Ruby 139

klinger.io

JANUARY 17, 2014

Andreas Klinger #product #metrics #marketing Startup Lessons Learned. A Primer on Startup Metrics – Which Analytics Tool to pick. A Primer on Startup Metrics – Which Analytics Tool to pick. What kind of analytics tools you should use depends what you are trying to do with those tools.

Analytics 67

Analytics Metrics Startup Database 67

Eric Friedman

MARCH 25, 2013

With the Feedburner API deprecated , continued feed troubles (twitter account abandoned!), I am not sure how many people actively use Feedburner dashboards, a common metric of success of services, but I doubt its usage numbers are growing. The writing seems to be on the wall that Feedburner may not continue as we know it today.

Analytics 107

Analytics API RSS Metrics 107

The Startup Magazine

OCTOBER 24, 2018

Analytics and ways to monetize your streams. Impressive user and video performance analytics. You can go with the base plan for starters and choose to upgrade in the later stages for additional features such as full API access and multiple monetization options. Analytics for tracking video plays and duration.

Software 104

Software Bandwidth API Flash 104

Occam's Razor

JULY 23, 2012

What metrics should I use? and in this post I want to share a really, really simple framework for structuring web analytics consulting contracts. The Web Analytics Consultant Quandary. From what I understand, I would be creating a Web Analytic Report and giving my recommendations. Use BR & CV. Definitely Y, do that.

Framework 126

Framework Analytics Web DC 126

Eric Friedman

NOVEMBER 11, 2011

This helps everyone know exactly what metric of success you are going after. You certainly don’t need a flat panel display pulling in APIs to get the job done (although this is a beautiful way to do it). This type of clarity also helps people decide whether the next task they are going to work on aligns with the vision.

Metrics 101

Metrics API Engineer Developer 101

ConversionXL

DECEMBER 2, 2020

Some bits and pieces could be found in Google Analytics, while other data was stored in BigQuery and ProfitWell. We source this statistical data from Google Analytics and import it to a dashboard on a daily basis. We record this and other usage analytics data as anonymized Events in a Google BigQuery database. The Sign-up stage.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

ConversionXL

AUGUST 19, 2014

This is work we do often over at Analytics Ninja , so I feel more than happy to provide this guide for ConversionXL’s readers. We’ve seen this again and again during the Google Analytics audits that we perform, and use of a Tag Management System certainly decreases this occurrence. See this post for further details and examples).

Analytics 133

Analytics Management Metrics HTML 133

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

NOVEMBER 24, 2009

When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics. My new book Web Analytics 2.0 Are not just reporting "hits", rather coming up with clever metrics. Twitter Analytics.

Social Media 124

Social Media Analytics Metrics Media 124

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. Will all businesses be able to configure their testing tool to their analytics and ensure the data they are recording is correct?

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

APRIL 25, 2016

Note that I’m recommending Google products since we’re using Google Analytics throughout this article, but there are many measurement alternatives, like Mixpanel or Localytics. The developers can use Google Analytics goals to track when users collect a certain number of cards, upgrade a card, advance to a new level, etc.

Analytics 48

Analytics Mobile Metrics Acquisition 48

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Version One Ventures

AUGUST 3, 2017

seller-side analytics to determine which items and sellers are good). As Jessica explained, clusters of variable sizes can be generated, used and torn down with a simple Python API. As Jessica explained, you need to choose the right metric. As a data scientist, this proposition is what excites Jessica. Kick off and monitor jobs?

API 115

API Metrics .Net Mobile 115

Occam's Razor

JANUARY 21, 2009

If you buy into measuring Visitor Behavior then another fantastic metric to measure your campaign "conversions" is Visitor Loyalty. If you are a non-profit like NTEN (the "craigslist of non-profits") then use Visitor Loyalty metrics to measure success of your AdWords campaigns.

Analytics 75

Analytics Conversion Campaign Metrics 75

Version One Ventures

SEPTEMBER 6, 2017

Over the next two weeks, I set out to build my own Mattermark / CBInsights by aggregating the APIs of Crunchbase, AngelList, and Twitter, as well as any other relevant datasets I could get access to. And lastly, most business metrics, which are rich in information, are kept private (and this leads to unavailable data).

Seed Stage 127

Seed Stage Later Stage Algorithm API 127

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Universal Analytics: What the heck is it?

Analytics 60

Analytics Technical Review Software Review Web 60

ConversionXL

AUGUST 5, 2020

You had to go to each advertising account and export statistics on advertising campaigns, such as ad impressions, clicks, and costs, then export data from the web analytics system, and, finally, combine all the data manually. Create a Data Set in Google Analytics. Not an optimal use of time. If you buy ads in one currency (e.g.,

Analytics 113

Analytics Metrics Campaign Advertising 113

Up and Running

FEBRUARY 19, 2015

Google Analytics Demographics. In 2013, Google launched their demographic report within Google Analytics, and the collective cheer of marketers resonated across the globe. To set up the demographic reporting, you need to: Change the Google Analytics tracking code on your pages from ga.js Consumer Electronics.

Customer 60

Customer Analytics Search API 60

Both Sides of the Table

JULY 16, 2013

It is what is commonly referred to as “vanity metrics” as in, “Look at how many more followers I got us! has announced that it has built a visualization and analytics tool for marketers at agencies , brands or frankly any business that has a need to more effectively run social campaigns. End of story. Today awe.sm

Technical Review 307

Technical Review Marketing SEM Campaign 307

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

APRIL 25, 2011

More than that, sites are full of pages with unclear calls to action, massive pukes of fields in the checkout process, slooooooooow loading as it waits for the Facebook + Buzz + God knows what API calls to come through. Now switching to something a bit more near and dear to my heart, analytics "crimes against humanity" 8.

Marketing 126

Marketing Flash Analytics Web 126

Occam's Razor

DECEMBER 21, 2009

Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data. Too much data from our web analytics tools. In the past we all used the standard reports that our web analytics tools churned out. It does not matter which report you look at. Affiliates. Products sold. Referring URL's.

Analytics 94

Analytics Metrics Cloud Web 94

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Analytics 124

Analytics Channel Metrics Web 124

ConversionXL

OCTOBER 29, 2019

Google Analytics and Google Tag Manager have limitations. With the Measurement Protocol, you can mirror the data and collection method of Google Analytics. On any page running Google Analytics, simply go to the console under Network and type “collect.”. The URL contains the exact information sent to Google Analytics.

Analytics 91

Analytics eCommerce API Revenue 91

Occam's Razor

JANUARY 4, 2016

I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands , rather than engagements matching customer-intent. It is just how all of the Digital Analytics tools are configured at their very core. Metrics create incentives, bad metrics create bad incentives.

Metrics 60

Metrics Analytics eCommerce Conversion 60

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. The post also shares a total of seven complete modules to your digital analytics dashboards. This is an easy module to create in Google Analytics (or any other tool). Always focus on the complete journey!

Metrics 147

Metrics Analytics Channel eCommerce 147

ConversionXL

MAY 16, 2017

It’s all about asking the right digital analytics questions. But in digital analytics, it’s crucial. According to Tim Wilson from Analytics Demystified , “Most analyses don’t turn up wildly surprising and dramatic insights. In addition, you’ll consistently come up short on bringing true business value to your company.

Analytics 132

Analytics eCommerce Metrics Campaign 132

VC Cafe

MAY 3, 2010

Wibiya also provides publishers with analytics to display the metrics relating to user interaction with the toolbar. A key challenge for Wibiya is to demonstrate that there is value for publishers in using a customized toolbar when most of the major services can be integrated one-by-one using existing APIs.

San Francisco 87

San Francisco Angel Investor API Web 87

ConversionXL

OCTOBER 29, 2019

Google Analytics and Google Tag Manager have limitations. With the Measurement Protocol, you can mirror the data and collection method of Google Analytics. On any page running Google Analytics, simply go to the console under Network and type “collect.”. The URL contains the exact information sent to Google Analytics.

Analytics 49

Analytics eCommerce API Revenue 49

ConversionXL

JANUARY 3, 2019

With a single click, a user can destroy Google Analytics data: Moving from an AMP page to the main site or the main site to a payment processor can turn one visit into multiple sessions, mucking up source data along the way. Session stitching repairs technical fault lines, preserving clean analytics data and rescuing attribution information.

Analytics 127

Analytics Caching API Hosting 127

Diego Basch

MAY 26, 2011

Let me introduce you to AARRR : Dave McClure’s startup metrics for pirates. Other activities/metrics we use: for activation, we set specific goals on Google Analytics. For retention, we see what percentage of our users have made api calls in the past X days. Check it out and come back. 3) Measure, learn, iterate.

Marketing 28

Marketing API Metrics Retention 28

Occam's Razor

OCTOBER 22, 2008

The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. Along the way I'll share three different segments that you must have in your web analytics tool. The Google Analytics API. AdSense now integrated into GA.

Analytics 105

Analytics Web Search Non-Compete 105