Occam's Razor

SEPTEMBER 24, 2012

Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Let's go! That is ok.

Metrics 165

Metrics Advertising Marketing Social Media 165

View from Seed

JULY 24, 2015

Said another way: More consumer transaction vs audience focus companies in #Boston #BostonB2C @robgo @bijan pic.twitter.com/NpQgVsHP2C — David Chang (@changds) July 21, 2015. More functionally, Boston needs to improve its design, branding, and PR skills. But all of these things must be combined with an analytical approach.

Boston 120

Boston Cofounder B2C PR 120

Up and Running

DECEMBER 16, 2014

To grow a business, most entrepreneurs know that they should be implementing PR strategies. For this webinar, we were joined by Jennefer Witter, CEO and founder of the Boreland Group, and author of the new book, “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed.” They mix it up with advertising.

Public Relations 117

Public Relations Small Business PR Entrepreneur 117

Hearpreneur

JULY 16, 2023

Embracing creativity and adaptability, these visionary leaders explore novel strategies to engage their target audience and stand out in the competitive market. We use data analytics to understand our customers' behavior and preferences, which allows us to deliver personalized marketing messages and enhance our customer journey.

Artificial Inteligence 103

Artificial Inteligence Marketing Entrepreneur Social Media 103

Up and Running

JANUARY 22, 2020

These platforms will give you insight into what your audience is searching for and which words you should be targeting in your content. You should also link your Search Console to Google Analytics. Not only can you run organic campaigns for free on social media, but you can also reach a wide range of audience sectors.

SMS 101

SMS Marketing Affiliate Social Media 101

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., Think through options like family-friendly and kid-focused editions for an at-home audience. “Behaviors and attitudes will change,” says Ben Labay, CXL Agency ’s Director of Research.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Up and Running

JUNE 27, 2018

You probably wouldn’t use the same strategy to market high heels to an urban, fashion-forward audience as you would to market running shoes to suburban fitness seekers. Targeting the wrong audience. When drafting your campaigns, it is crucial to keep your audiences and their preferences at the core of every tactic.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

ConversionXL

SEPTEMBER 19, 2013

Testing on sites with little traffic will also take a long time to collect statistically, valid sample sizes of data in your Google Analytics (and other tools, like mouse tracking stuff). Find 5 to 10 people who represent your target audience and are not familiar with your site. Problem number 2. How to do this? Conclusion.

Conversion 124

Conversion Framework Technical Review Analytics 124

YoungUpstarts

DECEMBER 3, 2019

Be Analytical. Sign up for a free Instagram business account, use a scheduler or a URL shortener, which all have handy analytics tools to help inform your content strategy. When you target your ads to an audience that is actively looking for that type of service/product, they more likely to buy from you. Run targeted ads.

Small Business 173

Small Business Marketing Social Media Analytics 173

YoungUpstarts

OCTOBER 10, 2012

Even PhD analytics eggheads. Wrong message, wrong audience. While its B2B social media team was attracting large audiences in its market, it failed to engage them because it lacked credible, regularly refreshed content. If so, the business world is full of specialists who are all too eager to help. Highly trained salespeople.

Customer 154

Customer Fractional CTO Canada Technical Review 154

Duct Tape Marketing

JUNE 15, 2022

So I was using it as a way to get a little interactivity from the audience when I was doing the show and it kind of just turned into this thing, but that's really most my main reason. And I think in podcasting we're able to hold audience's attention span a lot longer. So I have always told my audience when it quits being fun.

Audio 64

Audio SMS Technical Review Advertising 64

Rembrandt Communications

MARCH 1, 2023

Once you know what you want to accomplish and communicate to your audience, get some help. Test different versions of your content, review analytics and listen to your team members’ concerns. P – Prepare your team. N – Notice what’s going on. As things progress, evaluate what’s working and what isn’t. Rinse and repeat. •

Social Media 130

Social Media Database Public Relations SEO 130

Austin Startup

OCTOBER 10, 2018

As a long-time PR professional, I can attest that most people don’t understand what our craft is really about?—?including Below are four common PR myths that I frequently (as in daily) address when the subject of public relations comes up. Gone are the days of just focusing on circulation, sentiment and audience reach.

Public Relations 48

Public Relations PR Analytics Campaign 48

The Startup Magazine

NOVEMBER 28, 2018

Not knowing your audience. Deciding on the audience for your marketing informs all other decisions. Generate contacts organically and you’ll have a more receptive audience. Press Releases and PR activity. Marketing is about promoting your company to your target market. So, this needs to be right. No results tracking.

Marketing 96

Marketing Campaign PR Audience 96

Brandanew

AUGUST 5, 2015

Know your target audience: Before you do anything else, take some time to know your audience. Don’t ignore PR: Just like big corporations, even small businesses or individuals must not ignore PR. Similarly, you can pay to get featured in various blogs, PR sites and portals. Who are your potential clients?

PR 100

PR Social Media Analytics Database 100

YoungUpstarts

OCTOBER 12, 2016

Hire A Great PR Firm. In addition to utilizing online advertising services, consider hiring a great PR firm to run your public relations campaign. When you start looking for the ideal PR firm, be sure to select a team of professionals who offer holistic services. Some of them should include: • Brand voice development.

PR 100

PR Social Media Public Relations eCommerce 100

Hearpreneur

MARCH 15, 2019

Thanks to Brandy Runyan, Black Diamond PR Firm, LLC ! #2- Thanks to Niesha Kennedy, Kennedy Robinson PR ! #12- Ad and PR budgets were often the first to get the cut when companies needed to tighten their purse strings. Using my analytics background I developed an algorithm to select the best investments.

Entrepreneur 116

Entrepreneur Technical Review Software Review Atlanta 116

The Next Web

JANUARY 31, 2014

Their benefits were clear – being read by a whole new audience, promoting themselves through the article and perhaps even earning a couple of bucks…. You must be analytical and think percentages when it comes to links. Fast forward to 2011. 25 percent – Links from social networks and content sharing platforms.

CTO Hire 138

CTO Hire Search Web Social Media 138

YoungUpstarts

MARCH 16, 2017

Replace Keyword Research with Audience Targeting for Best Results. It is recommended that websites stop concentrating on keywords and begin targeting their unique audience, suggests Jaimyn Chang of Boomin Agency. Take time to learn who your audience is and what they are looking for. Link Building Is a Thing of the Past.

Algorithm 127

Algorithm Artificial Inteligence Search Engineer 127

YoungUpstarts

MAY 17, 2017

Begin by analysing the categories, keywords and audiences your competition is targeting. Define your target audience. Hence precisely defining your target audience becomes important and that’s where a buyer persona comes into picture. The next thing that you need to target here are referrals from news agencies, PR firms etc.

Marketing 133

Marketing Social Media B2C B2B 133

Women Entrepreneurs Can

MARCH 15, 2021

Businesses across all industries must seek to preserve and improve their brand reputation, to maintain the respect of their audience and the wider public. Devise a Winning PR Strategy. It’s important to devise a winning PR strategy, to ensure that your business is portrayed positively in the media. Use Social Monitoring Tools.

Reputation 52

Reputation PR Social Media API 52

Occam's Razor

SEPTEMBER 29, 2009

See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). Bonus reading material: Multichannel Analytics: Tracking Offline Conversions. Web Analytics. 7 Best Practices ]. Traffic Differentials.

Campaign 128

Campaign Analytics Metrics Search 128

Duct Tape Marketing

JUNE 19, 2012

Today a great deal of this kind of news is either delivered directly to audiences through social channels or carried by a PR professional as part of a broader pitch for coverage or advocacy. Free – Online PR News , PR Inside. Yan Arief via Flickr CC. The humble press release, however, is not a relic of the past.

PR 65

PR SEO Social Bookmarking Distribution 65

Austin Startup

FEBRUARY 9, 2019

Bazaarvoice came out of stealth mode roaring, though, and Sam Decker, our founding CMO, did a great job blogging on the launch and my long-time friend, Emily Brady at Brady PR, did a great job garnering the media attention that we had been waiting until the right time for?—?when when we had strength. of course I do.

Stealth 48

Stealth Cofounder Los Angeles Technical Review 48

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Management 20

Management Analytics Technical Review Framework 20

crowdSPRING Blog

MARCH 28, 2018

Analyzing social media engagement, looking at the data in Google Analytics, and reviewing customer survey results can help you to understand where you can focus your efforts and where to deploy your marketing dollars. Instead, ask yourself what your audience wants or needs to know. You don’t need a PR agency to do this for you.

Small Business 62

Small Business Revenue Social Media PR 62

Steve Blank

APRIL 5, 2017

Audience(s), Message, Media, Messenger. Craft the message for that specific audience. Step 1: Who’s the Audience(s)? An audience means – who specifically you want your messages to reach. What’s confusing is that often there are multiple audiences you want to communicate with. Is it all the people on earth?

Marketing 310

Marketing Audience Technical Review PR 310

Both Sides of the Table

MARCH 14, 2013

But mostly they’re thinking, “Will my audience even care about this topic?” Flurry doesn’t talk about all of their analytics features and functions. So when somebody is going to the purchase aisle and thinking about buying a mobile analytics platform they have the brand recognition that matters.

Campaign 389

Campaign Marketing Widget Analytics 389

Hearpreneur

JANUARY 21, 2017

2 – Advertising Agency & Boutique PR and Advertising Agencies. Prior to starting my own public relations and marketing consultancy, I worked for one of the largest global advertising agencies as well as smaller boutique PR and advertising agencies. Thanks to Natalie Harper, Harper PR. #3 Image Credit: Natalie Harper.

Entrepreneur 48

Entrepreneur Investment Bankers PR Social Media 48

Duct Tape Marketing

NOVEMBER 23, 2016

Assuming you’ve configured your analytics goals, you can often see what behaviors drive goal completions; from your CRM, you should be able to track which goal completions ultimately resulted in sales. Working backward from converted leads (i.e. leads that became customers), examine the individual goal completion paths.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Up and Running

FEBRUARY 6, 2017

Google Analytics is a free tool that is a necessity for anyone attempting to measure their online presence. Use the feedback from your audience to sharpen your future content. Does your website show up in the search results when potential customers search for information related to your product or service?

Sweat Equity 60

Sweat Equity Equity Sales PR 60

YoungUpstarts

AUGUST 17, 2016

by Jason Kruger, President at Signature Analytics. The piece quotes the Small Business Pulse survey from The Alternative Board as revealing that 20% of small business owners admitted that, if they were to do it all again, they would put more money towards marketing, advertising, and PR.

Analytics 100

Analytics Finance Small Business Hiring 100

Rembrandt Communications

JULY 1, 2021

Now is the time to create your content strategy and PR prep for the months ahead so you can avoid this nightmare. After all, your marketing and public relations’ (PR) activities are not going to stop just because the sun is calling! 5 Steps to Content Strategy and PR Prep for Summer Fun! So, what do you need to do now?

PR 130

PR Public Relations Campaign Social Media 130

ConversionXL

OCTOBER 7, 2021

To do that, research your target audience and build out customer personas. CXL founder, Peep Laja, explains the benefits of this in his post on identifying your online target audience : . Like Apple, your strategy will require significant marketing investment in content, traditional media, and PR. Researching your audience.

Product 142

Product Marketing Software Review Social Media 142

ConversionXL

JANUARY 8, 2018

They apply content/link/keyword research, technical audits, content creation and the ability to do massive PR/Awareness/Brand campaigns to help boost this. Keyword Research: Do you know what your audience is searching for? In some organizations this also means that you’re responsible for the (web) analytics instrumentation.

SEO 134

SEO Metrics Analytics Search 134

YoungUpstarts

JULY 8, 2014

Develop an Initial Audience: Tap into a large existing community of potential customers who could evangelize your product even before launch. Jeff, from OnHand, shares, “there is a lot that goes into the ongoing marketing and PR efforts for you campaign, especially in highlighting the mentions you receive. Delivery Issues.

Campaign 216

Campaign Channel Bootstrapping Database 216