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A full day of Lean Startup Workshops on December 4, 2012

Startup Lessons Learned

In this workshop, the authors of The Entrepreneur's Guide to Customer Development and The Lean Entrepreneur help you determine the optimal strategy and tactics for your kind of company, focusing on customer development and market segmentation. Lean startup principles work differently in different environments.

Lean 154
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Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. Many tools designed for B2B marketing in general are also relevant to investors.

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The Landing Page Optimization Guide You Wish You’ve Always Had

ConversionXL

note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). These questions help you uncover trends within your market and tell you things analytics alone can not. Step 1 – Set Up Actionable Analytics. Do you consider any alternatives?

Analytics 134
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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

Talented product developers. Even PhD analytics eggheads. No one can truly understand your customers or genuinely share their interests unless she is a customer herself. If so, the business world is full of specialists who are all too eager to help. Brilliant ad agencies and clever marketing communications experts.

Customer 154
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How To Create Customer Personas With Actual, Real Life Data

ConversionXL

Their purpose is to put the people behind company decision making in the shoes of the customer. What Customer Personas Are NOT. By diving into your website’s Google Analytics you can round out your personas with quantitative findings. New versus repeat customers. Frequent customers. Look At Segmentation.

Customer 133
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The Landing Page Optimization Guide You Wish You Always Had

conversionxl.com

note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). These questions help you uncover trends within your market and tell you things analytics alone can not. Step 1 – Set Up Actionable Analytics. Do you consider any alternatives?