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Analytics Career Advice: Job Titles, Salaries, Technical & Business Roles

Occam's Razor

Michael, politely, says in an email: "I have done web analytics for five years, I have mastered Omniture, WebTrends and Google Analytics, I provide analysis and not just reporting. I feel like am an Analytics God. Here's the Avinash Kaushik Web Analytics Career Introspection Guide ! Do some introspection.

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Startup CTO Speaking

SoCal CTO

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. What parts Agile addresses and the big problems with Agile for early-stage startups?

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8 Tasks To Prepare You For Starting Your Own Business

Startup Professionals Musings

By far, the majority of new businesses I know are self-funding (bootstrapped) from your own savings and prior assets. Define key metrics to measure progress and success. Take advantage of inexpensive tools to gather data and provide analytics. Use comparable metrics for managing team member results.

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Dragons, Bootstrapping and Women in Tech

Up and Running

At this point, it’s Nelson and new cofounder of her latest venture Jason Champion gearing up to break new ground in video analytics (Bradford now stays on in an advisory capacity). Statdragon is a Saas platform that allows businesses to access and analyze metrics about their existing videos and optimize their video marketing strategy.

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Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

ConversionXL

Google Analytics insights frequently end with raw counts of goal completions, leaving a yawning gap between on-site behavior and sales for companies with long sales cycles. Analytics incentivize behavior. Those interactions occur across teams (marketing, sales, customer support) and platforms (analytics, CRM, email). Why bother?

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Revenue-Based Investing: A New Option for Founders who Care About Control

David Teten

The RBI investment model better aligns incentives between VCs and a founder who chooses to bootstrap. One of the reasons that RBI VC is growing in both feasibility and popularity is that more businesses are becoming metrics-driven , which means that investors have better line of site on their future revenues.

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Screw Traffic – Show Me The Money

ConversionXL

Traffic volume is a vanity metric. So I was a bit too caught up in vanity metrics like traffic volume and I was happy to say I was getting 10-15K visits a month but is that even good? Look I’m not going to tell you that vanity metrics are useless and you shouldn’t look at your traffic stats. What are vanity metrics?

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