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The Future of Ad Tracking: Navigating the Google Analytics Landscape

Duct Tape Marketing

Key Takeaway: During this episode, we discuss the transition from Google Analytics to Google Analytics G4 and its significant differences from the previous version. Questions I ask Julian [00:54] What are the differences between Google Analytics and the new Google’s platform? [04:41] Julian (01:35): Yeah, sure.

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What is Personalized Marketing? Learn How to Connect With Customers

Up and Running

The world grows more impersonal by the day, and people crave being more than just another number in the customer queue. During the last few years, marketers have turned toward more personalized experiences to win customers over. Businesses must learn how to personalize the experience without asking for too much data up front.

Customer 118
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How Can Pursuing an MA in Data Analysis Benefit Your Online Business?

The Startup Magazine

Big data is a prominent subject for many businesses around the world, and for those of you who operate entirely online enterprises, studying statistics and numbers is perhaps even more important, and, can be convenient using online business education.

Analytics 174
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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

Customers will be even more comfortable with the introduction of voice commerce, another unicorn of the online shopping experience. Sustainability is the Queen In 2023, customers have become even more environmentally conscious, as recent statistics prove. Only in 2021, 72.9% Amazon has been at it for years.

eCommerce 185
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5 Tips For A Post-Pandemic Business Model

The Startup Magazine

The lesson of the pandemic era is clear, as market conditions change, business models must evolve. Success is not, as you would think, about having stable business models across market conditions. There is one consideration that should be paramount in your thinking about your business model.

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How To Build a Web Startup – Lean LaunchPad Edition

Steve Blank

As part of our Lean LaunchPad classes at Stanford, Berkeley, Columbia and for the National Science Foundation, students build a startup in 8 weeks using Business Model Design + Customer Development. Get customers to the site. Test the “problem” with customer data. and Balsamiq and throwing together a web site.

Lean 333
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Guide To Develop A Highly Successful Online B2B Marketplace

ReadWriteStart

You’ll want to select a niche with enough potential customers to make the marketplace viable — but not so much competition that it will be challenging to get started. You should also be sure to offer customer service and technical support, so customers remain happy and continue using your marketplace.

B2B 131