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The Future of Ad Tracking: Navigating the Google Analytics Landscape

Duct Tape Marketing

Key Takeaway: During this episode, we discuss the transition from Google Analytics to Google Analytics G4 and its significant differences from the previous version. Questions I ask Julian [00:54] What are the differences between Google Analytics and the new Google’s platform? [04:41] Julian (01:35): Yeah, sure.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

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How to Create an Attractive Presentation for Investors

ReadWriteStart

Most investors want to finance a project that targets a large market to allow the business to scale. To do this, startup founders need to analyze how many potential customers the product has, how much they can pay, and how their number changes over time. Drawing Up a Financial Business Model. Business model.

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Deep dive: Cancellation rate in SaaS business models

A Smart Bear: Startups and Marketing for Geeks

Beyond the analytical breakdown, I have an emotional attachment to this number , because whenever someone cancels I think about what had to happen to get them to this point, and it kills me. It appears some of our WP Engine competitors are experiencing exactly this, right now.

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The Digital Transformation Is Affordable For SMBs: Where To Start In Your Digital Strategy

YoungUpstarts

by Humberto Farias, CEO and co-founder at Concepta. The digital revolution is disrupting the traditional business model for small and medium businesses (SMBs). Buzzwords like data science, artificial intelligence, and predictive analytics are being used by big companies with the ability to invest.

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Founders: Learning should be your top 2013 New Year’s resolution

The Next Web

These are with no doubt worthwhile goals, but I’d like to pose an important challenge for founders: Make learning and development your key resolution in 2013. How to identify and engage the first customers for your product, and how to gather, evaluate and use their feedback to make your product, marketing and business model far stronger.

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6 More Days to Apply – Calling All Founders

View from Seed

One of the core reasons for creating this accelerator was to expand the aperture of the founders we have a chance to interact with. One of the tendencies in fearful markets is to only back proven entrepreneurs in one’s own network, which has a particularly negative effect on founders who are under-represented in the startup-ecosystem.

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