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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

Another trend born in the omnichannel framework is the customer data platform (CDM). Personalization: Unbeatable Deals but with Privacy in Mind Thanks to the latest technology and e-shop analytics, businesses can create the perfect consumer profile and offer discounts based on purchase history and behavior.

eCommerce 185
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How To Build a Web Startup – Lean LaunchPad Edition

Steve Blank

As part of our Lean LaunchPad classes at Stanford, Berkeley, Columbia and for the National Science Foundation, students build a startup in 8 weeks using Business Model Design + Customer Development. Read Business Model Generation pages 1-72, and The Four Steps to the Epiphany Chapter 3. Step 1: Set Up Team Logistics.

Lean 333
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Launching a Portfolio Acceleration Platform at a Venture Capital or Private Equity Fund

David Teten

I propose here a framework for prioritizing your platform buildout. For technology vendors and models, see Venture capitalists eating our own dog food: Using technology and analytics to make better investments. . An added bonus is having more comfort and control around your business even when NOT fundraising! .

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Blowing up the Business Plan at U.C. Berkeley Haas Business School

Steve Blank

To create great entrepreneurs, we had to give our students the experience of navigating the chaos and uncertainty of running a lean startup while providing the same kind of rigorous framework the business plan did in its day. It taught lean theory ( business model design , customer development and agile engineering) and practice.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

The best drivers apply the brakes just ahead of the curve (they take out excess costs), turn hard toward the apex of the curve (identify the short list of projects that will form the next business model), and accelerate hard out of the curve (spend and hire before markets have rebounded). Frameworks for businesses during a crisis.

Marketing 121
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.