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The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

Occam's Razor

In fact, even the term digital analytics is too stifling. So, in our world, web analytics, what is helping us embrace to this change?

25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

Social analytics and video marketing are likely to be the key marketing trends for 2016. 16 Top Social Analytics Tools For 2016. Jason M.

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling.

Rock Analytics More: Obsess About Goals And Goal Values!

Occam's Razor

If you don't have goals, you are not doing digital analytics. Rock Analytics More: Obsess About Goals And Goal Values! Ready? etc.).

Are You Selling Solutions Through The Right Channel?

Startup Professionals Musings

Even the best products and solutions won’t go anywhere unless you sell them through the right channels. Set marketing plans accordingly.

Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

The fact is that a lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful.

The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics.

Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

Occam's Razor

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). ' Exactly!

10 Ways To Use Analytics To Supercharge Your Business

Startup Professionals Musings

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next.

Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. That data is not in Google Analytics.

Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!

Occam's Razor

The 80/20 rule applies to our use of web analytics tools as well. Google Analytics Shortcuts: Save Your Complex Views. 3. But, wait!

Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

Occam's Razor

This post covers an important evolution in Google Analytics' segmentation power. Google Analytics: New Segmentation User Experience.

How to Setup Google Analytics and Segment Your Data

ConversionXL

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis.

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Step 2.

12 Google Analytics Custom Reports to Help You Grow Faster

ConversionXL

The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. Tweet It!]. Desktop?

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. My hope is that 1.

The Beginner’s Guide to Mobile App Analytics

ConversionXL

Which channel generates the most users? Be sure to link your AdMob account to your Google Analytics account. Which do they ignore? Goals.

Google Analytics 101: How To Configure Google Analytics To Get Actionable Data

ConversionXL

That’s a problem, because if your analytics isn’t properly configured from the beginning, how could you ever expect to gather any insight?

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate. Glenn Walker.

Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics

Occam's Razor

They are hardly unique in creating compound metrics in the social analytics space. Everyone likes chasing big shiny objects all the time. Ready?

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

These channels are awesome (also see visual #5 above). Two things I love a lot: 1. This post is at the intersection of those two lovely things.

Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Occam's Razor

None of the digital analytics tools make it easy to measure true profitability. 10. [By channel] Conversions - Assisted Conversions.

Google Analytics Visits Metric: Change. Implications. Opportunities.

Occam's Razor

Recently the Google Analytics team changed the way sessionization algorithm. Here's the rough path: Web Analytics 2.0 suspect not.

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them.

YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

YouTube Marketing and Analytics Framework for Success. Owned Brand Channel. Build your very first amazing owned brand channel.

Google Analytics 102: How To Set Up Goals, Segments & Events in Google Analytics

ConversionXL

Some of you out there may find this Google Analytics feature overview to be mostly review. Universal Google Analytics. That’s awesome!

10 Google Analytics Reports That Tell You Where Your Site is Leaking Money

ConversionXL

Google Analytics can provide answers. #1: Funnel Visualization. The truth is that the funnel in Google Analytics was missing 2 steps!

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. Fix it.

Predictive Analytics is a Goldmine for Startups

Startup Professionals Musings

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next.

Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

A lot of digital analytics focuses on direct response (conversions, leads, etc.). there is such little accountability to brand marketing and 2.

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Occam's Razor

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. Good question!

Web Analytics Analysis: How to Find Problem Areas & A/B Test Ideas

ConversionXL

Web analytics analysis is a big part of that. Why Web Analytics Analysis Is Important. ” [Tweet It!]. And those who don’t?

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

Focus on all three with everything you do with digital analytics. Your primary owned channel is your website, mobile or desktop. etc.).

Why You Shouldn’t Trust the Conversion Rate in Google Analytics

ConversionXL

The data required comes mostly from web analytics tools – the most popular being Google Analytics. But Google Analytics is simple.

The Top 5 Social Analytics Tools for Small Business Marketers

Duct Tape Marketing

The Top 5 Social Analytics Tools for Small Business Marketers written by Guest Post read more at Duct Tape Marketing. Google Analytics.

2 Google Analytics Segments & 1 Report To Help You Better Understand Your Visitors

ConversionXL

Knowing where to segment your Google Analytics data can be daunting. Blog eCommerce Resources google analytics Where do you start?

5 Google Analytics Reports and Tips You Should Embrace Now

Duct Tape Marketing

Google Analytics Multi Channel Funnels. Keep up with Analytics blog ). This is up 30% over comparison to just April of this year.

Part 2 of Episode 6 on Sirius XM Channel 111: Steve Weinstein and Venk Shukla

Steve Blank

Steve Weinstein , CEO of MovieLabs. Venk Shukla , president TiE Silicon Valley and general partner, Monta Vista Capital. Virtual reality. She won.

5 Tips for Syncing Up Channel Marketing Content Following an M&A

Blogtrepreneur | Entrepreneur Blog

You will also retain your new channel partners that could have moved away due to a slow or ineffective merger. Have questions?

Excellent Analytics Tip #17: Calculate Customer Lifetime Value

Occam's Razor

Did you pay enough to acquire customers from each marketing channel? 2. Optimizing acquisition channels with LTV. They deserve our love.