A Smart Bear: Startups and Marketing for Geeks
APRIL 9, 2013
Guest post by Ben Yoskovitz, the co-author of Lean Analytics , a new book on how to use analytics successfully in your business. You use analytics to measure the results of your experiments. Using Lean Analytics to Pivot Successfully To pivot successfully you need focus and learning. Have you pivoted before?
A Smart Bear: Startups and Marketing for Geeks
MAY 14, 2013
You’ve heard banner ads don’t work well, but they’re cheap, so you start throwing $600/mo into an ad network and trust your web analytics to tell you whether it’s working. Should you optimize these existing channels or try to find a new, more productive channel? Maybe your ads suck? Website trumps all.
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