Startup Professionals Musings

OCTOBER 18, 2010

Implement metrics and analytics. Manage your expectations, and analyze every marketing channel. This is the time to get creative, run pilot projects to look at ROI, and educate the whole team on objectives and activities. You can’t manage what you don’t measure. Determine the proper measurement tools and set up the measurement process.

Social Media 238

Social Media Media Startup Social Network 238

Startup Professionals Musings

MARCH 12, 2013

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in his new book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Predictive advertisement targeting. Customer retention with churn modeling.

Analytics 246

Analytics Retention Startup Social Media 246

Startup Professionals Musings

NOVEMBER 17, 2021

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in the updated version of his classic book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Predictive advertisement targeting.

Analytics 248

Analytics Retention Social Media Startup 248

Startup Professionals Musings

DECEMBER 6, 2017

Online entertainment: millions of channels, billions of actors. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Startups are in the best position to provide the analytics, and use them first. YouTube is now the 800-pound gorilla of entertainment.

Startup 139

Startup Social Media Analytics Cloud 139

Startup Professionals Musings

FEBRUARY 18, 2016

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in his newly updated book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Predictive advertisement targeting.

Analytics 120

Analytics Retention Social Media Campaign 120

Startup Professionals Musings

APRIL 6, 2014

Online entertainment: millions of channels, billions of actors. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Startups are in the best position to provide the analytics, and use them first. YouTube is now the 800-pound gorilla of entertainment.

Startup 247

Startup Social Media Analytics Cloud 247

Startup Professionals Musings

JANUARY 9, 2017

Many of the remainder don’t review or respond to customer feedback online, and don’t connect with the popular social networking channels, including Facebook and Twitter. Integrate data analytics to look for culture shifts. Believe it or not, nearly half of U.S. small businesses still don't even have a website.

Customer 120

Customer Marketing Analytics Restful 120

Startup Professionals Musings

MAY 31, 2015

Online entertainment: millions of channels, billions of actors. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Startups are in the best position to provide the analytics, and use them first. YouTube is now the 800-pound gorilla of entertainment.

Startup 120

Startup Social Media Analytics Cloud 120

Startup Professionals Musings

FEBRUARY 4, 2017

Then it’s time to innovate through the channels or platforms that are relevant. Digital quite simply is not for repurposing content that exists in other channels. Digital channels enable you to turn products into on-demand services that help customers reach their goals, and add value. Don’t repurpose, re-imagine.

Marketing 120

Marketing Viral Demand Channel 120

Startup Professionals Musings

FEBRUARY 25, 2013

They use the culture to change the culture, and use channels effectively. Analytical and intuitive, aggressive and patient, confident and humble, deliberate and decisive. Barriers are challenges, obstacles are opportunities for innovation, the words “can’t do” register as “how can we do.”

Entrepreneur 245

Entrepreneur Analytics Reputation Channel 245

Startup Professionals Musings

DECEMBER 1, 2014

By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. According to Eric Siegel in his recent book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Predictive advertisement targeting. Insurance and mortgage underwriting.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Startup Professionals Musings

OCTOBER 3, 2012

In addition, you must reserve consistent names in key online channels like Twitter, Facebook, and others. Assess cost versus value with analytics and measurement tools. In the online world, you need a solid connection between your domain name and your product, brand, or business. Content is king of the road. Search engines.

Internet 241

Internet Social Bookmarking Social Media Startup 241

Startup Professionals Musings

DECEMBER 26, 2011

They use the culture to change the culture, and use channels effectively. Analytical and intuitive, aggressive and patient, confident and humble, deliberate and decisive. Barriers are challenges, obstacles are opportunities for innovation, the words “can’t do” register as “how can we do.”

Startup 241

Startup Analytics Reputation Channel 241

Startup Professionals Musings

NOVEMBER 12, 2013

In addition, you must reserve consistent names in key online channels like Twitter, Facebook, and others. Assess cost versus value with analytics and measurement tools. In the online world, you need a solid connection between your domain name and your product, brand, or business. Content is king of the road.

Social Bookmarking 233

Social Bookmarking Social Media Internet Web 233

Startup Professionals Musings

APRIL 4, 2015

Don’t forget the metrics and analytics. Manage your expectations, and analyze every marketing channel. You need executive buy-in, committed budgets, and education for the whole team on objectives and activities. You can’t manage what you don’t measure. Determine the proper measurement tools and set up the measurement process.

Social Media 120

Social Media Media SEM Startup 120

Startup Professionals Musings

NOVEMBER 19, 2010

They use the culture to change the culture, and use channels effectively. Analytical and intuitive, aggressive and patient, confident and humble, deliberate and decisive. Barriers are challenges, obstacles are opportunities for innovation, the words “can’t do” register as “how can we do.”

Analytics 232

Analytics Reputation Channel Leadership 232

Startup Professionals Musings

OCTOBER 11, 2013

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages, or no message. Marketing-driven customer acquisition. The challenge is to measure resources spent against return.

Customer 242

Customer Retention Analytics Acquisition 242

Startup Professionals Musings

FEBRUARY 8, 2015

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages or no message at all. Marketing-driven customer acquisition. The challenge is to measure resources spent against return.

Customer 120

Customer Retention Analytics Acquisition 120

Startup Professionals Musings

JUNE 13, 2014

The first step is to break the legacy silos and underground channels in the current organization, which usually means realigning executive leadership and roles. These must include democratizing how you do technology, thinking in layers, and using modern analytics to optimize continually.

Customer 242

Customer Social Media Aggregator Analytics 242

Startup Professionals Musings

AUGUST 1, 2015

The first step is to break the legacy silos and underground channels in the current organization, which usually means realigning executive leadership and roles. These must include democratizing how you do technology, thinking in layers, and using modern analytics to optimize continually.

Customer 120

Customer Social Media Aggregator Analytics 120

Startup Professionals Musings

AUGUST 5, 2016

Utilize design thinking and data analytics. Key players in the value chain include suppliers, business partners, distributors, and sales channels. It’s the best way to uncover new markets driven by culture changes, underserved geographies, and new economic realities around the world.

Technology 120

Technology Non-Compete Business Model .Net 120

Startup Professionals Musings

JULY 10, 2021

The first step is to break the legacy silos and underground channels in the current organization, which usually means realigning executive leadership and roles. These must include democratizing how you do technology, thinking in layers, and using modern analytics to optimize continually.

Customer 434

Customer Social Media Demand Aggregator 434

Startup Professionals Musings

JANUARY 24, 2018

The first step is to break the legacy silos and underground channels in the current organization, which usually means realigning executive leadership and roles. These must include democratizing how you do technology, thinking in layers, and using modern analytics to optimize continually.

Demand 179

Demand Customer Social Media Aggregator 179

Startup Professionals Musings

JANUARY 24, 2018

The first step is to break the legacy silos and underground channels in the current organization, which usually means realigning executive leadership and roles. These must include democratizing how you do technology, thinking in layers, and using modern analytics to optimize continually.

Demand 140

Demand Customer Social Media Aggregator 140