ConversionXL
MAY 22, 2017
In AI implications on Marketing and Analytics , I placed my considerations explaining how and why Artificial Intelligence (AI) will shape the next generation of Analytics and Marketing SaaS products. Andrew Chen explained this as the Law of Shitty Clickthroughs. In retrospect, there is a clear thread between the two posts.
ConversionXL
OCTOBER 21, 2014
Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).
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ConversionXL
FEBRUARY 5, 2013
Just because you can take a look at your Google Analytics stats to see how much traffic you get and what it’s converting at, doesn’t mean you’re seeing the full picture. Traffic analysis with Google Analytics. Thankfully you can plug custom reports right into your analytics profile by just clicking on them.
ConversionXL
MAY 24, 2013
Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well. 1) Define your business objectives.
ConversionXL
APRIL 11, 2016
Moz ‘s Whiteboard Friday with Rand Fishkin is a great example… Every Whiteboard Friday video is posted to the dedicated playlist on Moz’s YouTube channel. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Example: Whiteboard Friday. via a form. What to Test.
ConversionXL
SEPTEMBER 24, 2020
7 Ways that Predictive Analytics Is Transforming Ecommerce. Predictive analytics help you understand what your customers are going to buy before they do. *. *. Assuming you have some people who aren’t your friends and family connected to your social media accounts, analytics dashboards can show you how each piece of content performed.
ConversionXL
MAY 22, 2014
Assuming you have some people that aren’t your friends and family connected to your social media accounts, there are analytic dashboards (for the major social networks anyways) that show you how each piece of content performed. Improve Your Content Strategy With Facebook Analytics. Using Data To Improve Your Headlines On Twitter.
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