Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

YoungUpstarts

MAY 17, 2017

Here are some hacks you could use in your favour in this case: Creating a countdown timer on your website and social media channels. CPC and CPA of social media ads. Make sure you’re gathering data on what’s going on across all your business channels. Conversion rate. For B2C your metrics are: Signups. Web traffic.

Marketing 114

Marketing Social Media B2C B2B 114

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

SEPTEMBER 17, 2019

Identifying other indicators for intent will help you reach more ready-to-buy people with a CPA that’s similar to your best-performing audiences. Last year, Google quietly released two interesting Analytics features— Session Quality and Conversion Probability. lower than the average CPA for all ad sets. It was also 56.8%

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

searchengineland.com

MAY 30, 2012

Search & Analytics. How To: Analytics. Enterprise Web Analytics in the Facebook Era. This sets an immediate precedent that the job is highly analytical and weeds out the marketers who would rather talk about what kind of tree their brand would be if it were a tree. Enterprise SEM. Enterprise SEO. Local Search.

SEO 54

SEO SEM Social Media Search 54

Up and Running

MARCH 14, 2017

The beauty of social media surveys (for all of the founders who either have their own following, or are somehow able to garner enough support to hijack other channels or groups for a serious social gauging) is that they’re quick and easy to execute. Startup validation tactic 2: Social media surveys. Collect qualitative data wherever possible.

Business Plan 94

Business Plan PPC Lean Campaign 94

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

www.readwriteweb.com

SEPTEMBER 7, 2010

The channel is sponsored by Intel and VMware. CPA Definition : CPA is "Cost per Acquisition." Together, these numbers help you understand how well your game is monetizing and, when compared to your CPA, what your profit margin per user is. Read their latest case study: A Canadian Printer Leaves its Servers in Illinois.

Metrics 58

Metrics CPA Illinois Acquisition 58

www.readwriteweb.com

SEPTEMBER 7, 2010

The channel is sponsored by Intel and VMware. CPA Definition : CPA is "Cost per Acquisition." Together, these numbers help you understand how well your game is monetizing and, when compared to your CPA, what your profit margin per user is. Read their latest case study: A Canadian Printer Leaves its Servers in Illinois.

Metrics 58

Metrics CPA Illinois Acquisition 58

Occam's Razor

APRIL 5, 2010

There is a better way to analyze your acquisition strategy than simply using Conversion Rates or Cost Per Acquisition (CPA). Did you pay enough to acquire customers from each marketing channel? A simple segmentation by channel can easily help us answer these key questions. Using Life Time Value might be a much better idea.

Analytics 135

Analytics Customer CPA Acquisition 135

Occam's Razor

MARCH 25, 2014

You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. Focus on all three with everything you do with digital analytics. Bonus reading: Rent or Own?

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool.

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

SEPTEMBER 30, 2020

Single-channel attribution models don’t reflect reality, but marketers continue to make decisions based on these outdated models. Patch-work solutions for multi-channel attribution struggle to accommodate cross-device and cross-browser usage, and private browsing. Meanwhile, other channels appear (wrongly) to be underperforming.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

MARCH 21, 2017

Influencer marketing works in part because it bypasses the very real shortcomings of channels like display. We have been focused on improving and expanding our influencer marketing channel since then (20 months ago).”. Email has been the most productive channel for growing ButcherBox.

Marketing 78

Marketing B2C Social Media Channel 78

Occam's Razor

JULY 26, 2010

The data is easily available in the web analytics tool so why not. But for most other types of businesses the final success does not exist in web analytics tool. If today you are a content site that is only focused on measuring content consumed try to go deeper to understanding CPA of the ads or Visitor Loyalty. You betcha!

Web 96

Web Metrics Analytics eCommerce 96

ConversionXL

JANUARY 18, 2022

They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. It’s how people are using these channels that makes social critical to brand perception and business growth. Customers tend to evaluate their options on several channels before buying.

Social Media 145

Social Media Audience Media Marketing 145

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. It allows me to take the daily analysis I've channeled into creating content on Facebook and shift the best bits of it into a platform I own. Please do sign up. Should you own or rent?

Analytics 60

Analytics Marketing Metrics Audience 60