Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 75

Metrics Analytics Forecast Software Review 75

The Next Web

DECEMBER 4, 2013

Strategy Adopted: Leveraging Social Media Analytics. Building your brand presence on specialized outlets holds immense value for your business – especially in early stages. Any brand wants to promote a culture and an experience to some extent, but in early stage-startups, an innovative product drives reputation.

Social Media 158

Social Media Media Viral Startup 158

Both Sides of the Table

OCTOBER 29, 2009

We’re clearly in the early stages on Twitter monetization but let me offer some views on why we find Ad.ly We need to know which users have authority are therefore driving the highest conversions by category of ad and which channels drive clicks. But 70% of my investment decision in early-stage companies is the team.

Technical Review 286

Technical Review Advertising Early Stage Internet 286

Duct Tape Marketing

MARCH 26, 2021

He then went on to found his own business and run marketing for a number of early-stage startups. Solo Show – Google Analytics Simplified for Small Business. Closing the loop on your marketing investment, on your channels, on your customer engagement, are important. Click here to listen to the episode.

Marketing 91

Marketing Silicon Valley Cofounder Framework 91

The Startup Magazine

JUNE 15, 2018

Smarter operations: big data analytics, robotic processes and smart contracting to optimise business operations. Future cargo logistics: shipping analytics, asset tracking, and measurement and monitoring tools to optimise cargo operations. Wildcard : any new disruptive ideas that have the potential to reshape the travel industry.

Technical Review 60

Technical Review Due Diligence Startup Analytics 60

Startup Lessons Learned

OCTOBER 23, 2013

Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. If you’re coming to them from outside the tech sector, the language around analytics can be particularly confusing. For those new to analytics, Alistair and Ben have a free Udemy course well worth checking out.

Analytics 167

Analytics Lean Widget Metrics 167

Both Sides of the Table

APRIL 4, 2011

Because it can be hard to define or agree company objectives at an early stage I believe most people avoid them. If you can break this down by channel that you’ve acquired them from this is obviously better. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel.

Metrics 346

Metrics Startup Acquisition SEM 346

ReadWriteStart

NOVEMBER 19, 2010

Well, I have coached early stage entrepreneurs for a couple of years now - diligently, patiently - and have learned a few things. The first step is to develop some reference customers, something all early-stage startups should do. Yelp, ChowHound, and even Zagat come to mind as other channels worth exploring.

Silicon Valley 114

Silicon Valley Technical Review Startup Early Stage 114

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

View from Seed

JULY 28, 2015

VP Finance and Analytics. Clearly, being analytical isn’t all there is to being a great marketer. The raw material of analytical people. First is this idea of the “raw material” of insanely analytical people. Of course, every company talks about being analytical. BA in economics. Business Ops.

Boston 120

Boston Marketing Early Stage Startup 120

David Teten

DECEMBER 12, 2017

As a globally focused LP in early stage VC funds, we at Blue Future Partners have observed a growing trend of firms investing substantially in software tools, whether developing proprietary solutions or adopting off the shelf tools. We store it in a logically indexed manner and apply Predictive Analytics on companies’ metadata.

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

ConversionXL

MAY 27, 2022

Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. It’s their job to implement a holistic approach to growth that encompasses both marketing and sales and looks at every stage of the buyer’s journey.

Demand 95

Demand Management B2B Campaign 95

YoungUpstarts

JANUARY 2, 2019

While still in its early stages, machine learning has already had a significant impact on different aspects of everyday life. The sheer amount of information and analytics available in the world of retail is what is making machine learning a very effective solution for local stores. Machine Learning and Local Store Traffic.

Artificial Inteligence 127

Artificial Inteligence Algorithm Semantic Cofounder 127

Steve Blank

AUGUST 27, 2012

——— Yuri, one of my ex students started a big-data analytics company last year. I got to spend time inside his company while I was using their software to analyze early-stage ventures. He should make sure that there aren’t other parts of the business model (revenue model, pricing, partners, channel, etc.)

Founder 316

Founder Cofounder Advisory Board Burn Rate 316

YoungUpstarts

JANUARY 10, 2016

At the same time, enterprises today can leverage the cloud to make faster, more efficient software changes; use social media to connect with customers; deploy predictive analytics to determine what their customers will want and connect and control devices via a central point with the Internet of Things (IoT).

Customer 100

Customer Advisory Board Asia Internet 100

The Startup Magazine

NOVEMBER 25, 2017

As a team leader, you can assign tasks to other members, can divide your workforce in different channels and much more. Its goal is to introduce entrepreneurs to investors and simplify the process of early-stage business. Google Analytics. The best thing about this is that it is free of cost.

Open Source 75

Open Source Startup Cofounder Analytics 75

Up and Running

FEBRUARY 18, 2021

Especially in the early stages of growth, standing up to competition means that your business also needs to minimize the cost of acquiring new customers. But it is of particular interest to companies who are in the early stages of their growth and want to attract new investors. Email campaigns. Final thoughts.

Acquisition 127

Acquisition Cost Affiliate Customer 127

Occam's Razor

MAY 2, 2017

Then, you would ensure the obsession your analytics strategy adopts this month/quarter/year for Assisted Conversion is to segment them for SDC to validate the impact of those high priority campaigns. Please be creative and don’t take no for an answer when it comes to the value of analytics. A quick best practice.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Rob Go

MAY 28, 2015

There were a couple interesting tidbits that I learned from our conversation that is particularly relevant to early stage companies, and I thought I’d try to crystallize a few learnings on my blog as a companion to the podcast. Learning #1 was how to think about non-performance channels. Two tidbits.

Early Stage 28

Early Stage Marketing Channel PR 28

Rob Go

MAY 28, 2015

There were a couple interesting tidbits that I learned from our conversation that is particularly relevant to early stage companies, and I thought I’d try to crystallize a few learnings on my blog as a companion to the podcast. Learning #1 was how to think about non-performance channels. Two tidbits.

Early Stage 28

Early Stage Marketing Channel PR 28

The Next Web

JUNE 6, 2013

Last spring, we successfully pitched our real time social TV analytics platform at the IC tomorrow ‘Digital Innovation Contest – TV and Film’. SecondSync Eurovision social tracking stats. Image Credit – SecondSync.

IP 120

IP Intellectual Property Startup Analytics 120

The Equity Kicker

JULY 8, 2019

As the number of startups has exploded over the last 30-40 years best practices have been developed that can be shared from one early stage company to the next. This trend accelerated through the emergence of VC and operator blogging in the early 2000s. .

Portfolio 84

Portfolio LP Venture Capital Partner 84

dontbesoanalytical.blogspot.com

MAY 13, 2012

Dont Be So Analytical!!! Publicly-traded firms and others facing regulatory scrutiny may fear the consequences of an unguarded comment on a quasi-official channel, and rather than manage that risk they opt to deny employees the ability to participate at all. skip to main | skip to sidebar. Saturday, February 16, 2008.

CTO 40

CTO Technical Review Technology Software Review 40

ReadWriteStart

OCTOBER 28, 2010

IDES is an analytics enhancement for fraud prevention systems addressing the credit card fraud market. Cristina currently has a couple of large customers in pilot mode, and is starting to show metrics on how much improvement IDES can deliver over existing analytics engines. And these pilots will pay for her early bootstrapping phase.

Partner 117

Partner Belgium Portugal Bootstrapping 117

ConversionXL

JUNE 25, 2021

Use a variety of marketing channels and content formats to create a stream of attention, expand your reach, and connect with customers at each stage of the buyer’s journey. Your brand (and product) should be easily recognizable no matter the channel you’re promoting it on. Conclusion.

Product 96

Product Social Media Audience Software Review 96

Up and Running

SEPTEMBER 5, 2018

Are you still in the early stages, when that development money would be better spent on advertising and growth, or is it time to streamline your store and prepare to scale quickly ? All that said, a mobile app can be a transformative channel for an ecommerce business. Are mobile apps right for your core customer demographic ?

eCommerce 60

eCommerce Mobile Developer Retention 60

Duct Tape Marketing

SEPTEMBER 18, 2018

These early stages of brand discovery—the know and like phases of the hourglass—are often thought of as the territory of the marketing team. Creating advertising campaigns, compelling calls to action, and social media profiles fall under their purview, but sales has a role to play even this early on in the customer journey.

Sales 73

Sales Customer Social Media Engineer 73

ConversionXL

JUNE 11, 2018

Although automation may not seem as useful at this early stage compared to its place during the actual decision-making process (which is where abandoned cart emails, one common form, show up), there are still plenty of time-saving opportunities here to explore. Ask yourself in-depth questions while reviewing the results.

Developer 133

Developer Marketing Software Review Technical Review 133

Occam's Razor

JANUARY 10, 2011

This post is a collection of six things I wish I knew before I started my career in decision support systems (of which web analytics is just the latest incarnation). The smallest part of my success, and yours, will come from having the prefect implementation of the Omniture Marketing Suite or Google Analytics. Get over it.

Analytics 120

Analytics Web Agile Campaign 120

Duct Tape Marketing

SEPTEMBER 22, 2022

Andrew Warden (05:09): Channel, I got you. We think that BEC, which is a new channel, right. So I'm waiting to see, I have no idea, but this is what I, you know, you ask about experimentation and you always have to make sure that you're carving out, you know, 10, 10, 15% of your budget of your spend to try new channels.

SEO 84

SEO Channel Campaign Audience 84

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. He says, “Spending a few thousand on a domain could make a big difference long term, and give you the credibility and advantage over the competition, especially in the very beginning and early stages of the business.”.

Software Review 74

Software Review Software Delaware Forecast 74

YoungUpstarts

AUGUST 4, 2015

The members of this elite group solve novel “big data” problems under the pressure of national security, so this environment produces experts in cutting-edge predictive analytics, semantic modeling, and machine learning technology. As pointed out by Forbes , this type of data analytics is hugely relevant in B2B lead generation.

B2B 100

B2B San Francisco Semantic 100

Duct Tape Marketing

JANUARY 4, 2023

John Jantsch (05:07): I mean, you use that like as your core channel. We think that Bec, which is a new channel, right? Because the moment that you rest on the laurels of the channel that's working so well for you is the moment it stops doing that. You know, you name it, you know, for traffic analytics, right?

SEO 87

SEO Audience Channel Campaign 87

Steve Blank

FEBRUARY 26, 2020

For startups the early stage funding landscape looks like this: Step 1: The Pre-seed round – you raise $100-$750K. You need to begin to “instrument” your customer acquisition process with analytics. Still, there are some benchmarks to keep in mind. Here’s the first 2½ years of a startup journey. The Startup Investment Landscape.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

Steve Blank

MAY 7, 2009

Filed under: Marketing , Technology , Venture Capital | Tagged: Steve Blank , Venture Capital , Entrepreneurs , Early Stage Startup , Tips for Startups « Customer Analytics – From Those Who Should Know SuperMac War Story 10: The Video Spigot » 14 Responses Michael F.

Business Plan 140

Business Plan Silicon Valley RSS Venture Capital 140

Steve Blank

NOVEMBER 25, 2013

These three tools allow startups to focus on the parts of an early stage venture that matter the most: the product, product/market fit, customer acquisition, revenue and cost model, channels and partners. Teams use the Lean Startup toolkit: the Business Model Canvas + Customer Development process + Agile Engineering.

Oakland 326

Oakland Incubator Lean Metrics 326

mashable.com

SEPTEMBER 14, 2011

Now more than ever, social media channels are increasingly the norm, so further investing in community activities like meet-ups and workshops can add a face-to-face element — one that is extremely valuable. Building and engaging a community through online forums and email lists is often a common first step. Publisher Platform (P3).

France 77

France Marketing Social Media Startup 77