Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

Steve Blank

SEPTEMBER 22, 2011

Connect the UI to a web application framework (for example, Node.js , Rubyon Rails , Django , SproutCore , Jquery , Symfony , Sencha , etc.). Use Web Analytics tools ( Kissmetrics , Google Analytics , Mixpanel , etc.) Step 6: Build a more complete solution ( Connect the U/I to code). to track hits, time on site, source.

Lean 333

Lean Web Coder Business Model 333

ConversionXL

JULY 16, 2019

You activated all the right channels to reach your target segment. That’s the nature of shipping marketing campaigns—the sprint is a framework, not a mandate, for guiding our work. Vote and decide on your campaign content, channels, and tactics based on ideas pitched in Phase 2. You kept stakeholders informed along the way.

Framework 114

Framework Management Marketing Campaign 114

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. It’s about identifying the channels and tactics that work best for your organization and then maximizing marketing efforts by confirming the best moves through experimentation. What is growth marketing? And what it isn’t).

Framework 102

Framework Marketing Acquisition Retention 102

YoungUpstarts

JUNE 9, 2013

Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function. Do also develop documents for listening, channels, resources, and content. .

Technical Review 159

Technical Review Social Media SEM SCRUM 159

YoungUpstarts

OCTOBER 4, 2015

They range from social customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. Unlike traditional CRM, Social CRM (or SCRM) is about how companies reach out to customers at the times and channels where the customer feels most at ease.

Technical Review 100

Technical Review Software Review Customer Social Media 100

ConversionXL

JULY 16, 2021

By collating key information in a framework, you’ll reduce internal feedback loops, improve collaboration, and empower consistency—which can increase revenue by 33%. . At a minimum, your brand messaging framework should include: Your mission statement Tagline and/or USP Value proposition Brand pillars. The channel you told it on?

Audience 127

Audience Framework Differentiation Software Review 127

Duct Tape Marketing

MARCH 26, 2021

Margolis shares his three-step narrative framework that will help you capture your audience’s imagination, attention, and relate to your story about what you’re selling. Solo Show – Google Analytics Simplified for Small Business. Biggest takeaway: We are taught to lead with data and conclusions. Hall, Ph.D.,

Marketing 91

Marketing Silicon Valley Cofounder Framework 91

YoungUpstarts

OCTOBER 13, 2013

They range from customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. Covering a wide range of topics on social Customer Relationship Management (CRM), this ambitious book spans a wide spectrum of social business topics.

Technical Review 187

Technical Review Software Review Customer Social Media 187

ConversionXL

APRIL 13, 2017

Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.”. Product vs. Growth?

Analytics 99

Analytics Engineer SEO Channel 99

Occam's Razor

DECEMBER 9, 2009

Specifically: Who owns web analytics / who it reports to from a org structure perspective. Let me hasten to add that this, web analytics ownership, does not exist in a vacuum. If your overall web business is misaligned from an org perspective then honestly there is no hope for you, regardless of where analytics sits.].

Analytics 95

Analytics Framework Web Lean 95

Occam's Razor

SEPTEMBER 9, 2013

To assist your quest for faster, smarter insights, I've defined the Segmentation Selector Framework (Acquisition, Behavior, Outcomes), shared downloadable versions of my favorite segments, Non-Flirts, Social, Long Tail , and recommended the mating of custom reports with advanced segments (downloads provided there too!).

Analytics 145

Analytics Green Metrics Web 145

Board Effect

MAY 22, 2019

And the first step towards modernizing governance frameworks requires clear identification of the problem. An integrated suite of tools—from board analytics to secure collaboration—that allows organizations to govern seamlessly. Simply put, good governance is a strategic advantage in today’s complex, digital world.

Government 49

Government Technical Review Framework Security 49

ConversionXL

APRIL 18, 2017

Today, there are so many ways, and the channel isn’t the important part. Though, blogging has the benefit of SEO, which lasts a lot longer than other channels. My advice: referrals are great, but have another lead generation channel as well. Building frameworks also helps standardize the industry practices.

Conversion 87

Conversion Framework Revenue Analytics 87

Occam's Razor

APRIL 15, 2019

Their most common reaction to negative data, if it makes it through, is to try to discredit it by asking analytically-nonsensical questions: What are the p-values of your multi-channel attribution model applied to performance of my strategy? To poke holes in the data/methodology (regardless of the Rationalizer’s analytical competence).

Leadership 79

Leadership Non-Compete Analytics Software Review 79

Occam's Razor

FEBRUARY 25, 2013

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Let's calculate the ROI of digital analytics. Let's fix that in this post.

Analytics 142

Analytics DC Revenue Web 142

ConversionXL

MARCH 19, 2020

Frameworks for businesses during a crisis. Each study, however, offers a framework to help with decision making. When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., That’s easy to recommend and hard to execute.

Marketing 121

Marketing Campaign Non-Compete Lean 121

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. And if you are in SaaS, you could certainly work also with the AARRR framework designed by Dave McClure : Image Source. I encourage you to look at the PXL framework developed by CXL. First party historical data.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

JANUARY 24, 2017

Optimizers who want to lead this type of transformation in the business must be able to do a lot more in-depth research, it won’t be enough to just be analytical or creative. Matt Gershoff , CEO of Conductrics , advises those in the space to learn about reinforcement learning as a framework for optimization and targeting.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Occam's Razor

JULY 22, 2013

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163

Framework Marketing Metrics Audience 163

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Management 20

Management Analytics Technical Review Framework 20

YoungUpstarts

MARCH 16, 2020

Until 2010, it was the main concern and challenge for corporates with the main focus on building solutions and frameworks to store these data. Now, when frameworks successfully solved this issue of storage, the challenge now goes into processing these collected data. This is a framework built in order to transfer data efficiently.

Database 165

Database Artificial Inteligence Framework Forecast 165

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. Let's say you work at www.adobe.com and you've just started to use Google Analytics.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

SEPTEMBER 25, 2019

Google Analytics’ Cohort Analysis report is limited to one cohort type (Date of Acquisition). Predictive analytics. JavaScript for SEO, PPC, CRO, and analytics. Here are some problems JavaScript can help you solve: Google Analytics and Tag Manager. Frameworks/Libraries (e.g., JavaScript libraries (and frameworks).

Marketing 117

Marketing PPC Framework Artificial Inteligence 117

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Owned Brand Channel.

Analytics 149

Analytics Marketing Audience Channel 149

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

JANUARY 22, 2019

” So I knew that you needed frameworks and models to do that and I knew I could develop them myself but I didn’t wanna do it myself because of the amount of time involved and I thought it was much better just to learn from you and use your models and frameworks to solve the problems. And it’s worked out great.

New Hampshire 57

New Hampshire Marketing SEO Analytics 57

Occam's Razor

SEPTEMBER 15, 2014

To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? It will save you hours and hours of time, effort and focus.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

MAY 16, 2011

My beloved little labor of love, this analytics blog, is 5 years old today. My first blog post, on May 15th, 2006, was titled Traditional Web Analytics is Dead (let me emphasize the first word, traditional ). From day one my plan was to make analytics accessible, practical, non-IT centric, and real. million words in 5 years!

Analytics 100

Analytics RSS Web Cloud 100

ConversionXL

DECEMBER 17, 2018

Mixpanel vs. Google Analytics: The 2018 Guide. Instead, it compares Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve. It all starts with Acquisition, and one of the biggest acquisition channels is organic search.

Artificial Inteligence 111

Artificial Inteligence eCommerce Acquisition Analytics 111

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

ConversionXL

JANUARY 14, 2020

It’s more than just a distribution channel. The Jobs-to-be-done framework (JTBD) was invented by economist Clayton Christensen and is a great way to identify user intent for a topic and define the right features. For many inventory-driven sites, the JTBD framework is a better alternative to personas. Internal search.

SEO 159

SEO Framework SCRUM Search 159

Duct Tape Marketing

OCTOBER 17, 2018

He is the president and founder of Revenue & Associates and the creator of The bullseye marketing framework and we’re going to talk about a book built on that called Bullseye Marketing: How to Grow Your Business Faster. And you got one point just for having Google analytics on your website, so effectively-.

Marketing 56

Marketing Social Media Analytics Software 56

YoungUpstarts

MARCH 28, 2019

If you haven’t been taking advantage of Google Analytics yet, it’s time to start. Looking at your content within this framework can be helpful in determining how you want a piece to perform. All of the following channels offer substantial opportunities to connect with your audience in the digital space: Blogging on your own website.

Audience 164

Audience Algorithm eCommerce Cofounder 164

Occam's Razor

DECEMBER 22, 2008

Meanwhile you are the smart one, know that it is important that our "online analytics" morphs into true Multichannel Analytics, i.e. non-line analytics. Then you'll have a blue print for doing nonline analytics: Offline -> Online -> Offline. One of these day everyone will get that.

Analytics 122

Analytics Campaign Maldives Software Review 122