Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Analytics. Machine Learning | Analytics. More and more humans are going to be transitioned out of the business of analytics. Here are the elements I’ll cover: + AI | Now | Local Maxima. +

Artificial Inteligence 60

Artificial Inteligence Analytics Marketing Campaign 60

View from Seed

FEBRUARY 27, 2019

Recently, I’ve been working with a few of our portfolio companies to help them think about how to recruit and interview their first analytics hire. Analytics vs. Finance?—?what’s Analytics is about designing, reporting, and leveraging operating metrics to aid strategic and functional decision-making.

Analytics 149

Analytics Hiring SQL Forecast 149

YoungUpstarts

OCTOBER 23, 2017

The speed and accuracy of research will be vastly improved with the application of big data and analytics. Think of big data-driven research as the backend of analytical information processing, and Robo Advisors as the front end delivery mechanism to salespeople and their clients. Research and Trading. In 2014 Granger, a Ph.D.

Technical Review 131

Technical Review Artificial Inteligence Software Review IPO 131

The Startup Magazine

JUNE 15, 2018

Smarter operations: big data analytics, robotic processes and smart contracting to optimise business operations. New products: creative solutions to enhance the products and services portfolio which can improve the customer journey. Twelve start-ups have joined the Hangar 51 portfolio from previous programmes.

Technical Review 60

Technical Review Due Diligence Startup Analytics 60

Up and Running

DECEMBER 25, 2021

Convert your channel traction into an effective social recruiting platform by implementing social recruiting tips for businesses. In today’s recruiting market, most candidates find their way to a job through a variety of channels, both direct and indirect. Maintain a clear communication channel.

Hiring 84

Hiring Developer Social Media Mobile 84

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. That of course will mean more referring keyword data will disappear.

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

Hearpreneur

FEBRUARY 13, 2022

Omni-channel messaging will become even more crucial as more organizations adopt this strategy, especially during a pandemic. Consumers make purchases through a number of channels, ranging from YouTube to Facebook, making it difficult to categorize their behavior. 24- Big analytics, blockchain and 5G . Photo Credit: Cody Candee.

Artificial Inteligence 104

Artificial Inteligence Software Review Technical Review Entrepreneur 104

ConversionXL

MAY 6, 2021

As with analytics or SEO tools, there are a lot of options to choose from. Additionally, because WordPress is so popular, there are dozens of blogs and YouTube channels dedicated to getting the most out of the platform. So Webflow is great for portfolios, agency websites, restaurants etc; sites with little functionality.

Software Review 91

Software Review Technical Review Hosting SEO 91

Up and Running

SEPTEMBER 14, 2016

To kickstart your career, set up a profile on popular freelance websites like Upwork and Freelancer and start building your portfolio. If you’ve got an eye for design but no formal web design training, you can still break into the industry with a little informal education and a good portfolio. SEO consultant.

Social Media 60

Social Media Portfolio SEO Web 60

Rob Go

SEPTEMBER 9, 2013

Barrington Coffee – Fort Point Channel. Flour – Bakery and Coffee Shop in Fort Point Channel. Custommade – Marketplace for Customer Products (NextView Portfolio Company). GrabCAD – 3D Community and Collaboration (NextView Portfolio Company). Insight Squared – SMB Business Intelligence (NextView Portfolio Company).

Boston 71

Boston Technical Review Community Cofounder 71

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. If you can break this down by channel that you’ve acquired them from this is obviously better. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel.

Metrics 346

Metrics Startup Acquisition SEM 346

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). Web Analytics. 7 Best Practices ].

Campaign 128

Campaign Analytics Metrics Search 128

Transformify

JULY 4, 2018

Each job post is automatically indexed by 50+ job boards worldwide and shared via the social media channels to attract the right candidates actively looking for a job. vii) Analytics and reports. The job seekers provide a link to their Linkedin profile, portfolio, etc. Loaded with: (i) Job board/ Job Marketplace. (ii)

Technical Review 40

Technical Review Software Review Database Algorithm 40

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., Use that intelligence to inform product portfolio and investment choices.”. This means more people behind a screen, which means more opportunity across distribution channels.

Marketing 121

Marketing Campaign Non-Compete Lean 121

www.xconomy.com

JUNE 9, 2012

Tech Channels ▾ Cleantech ›. The firm, Correlation Ventures, is using predictive analytics technology to tilt the odds in its favor. The company and its technology, which are now part of Minnesota’s FICO, are often identified as the progenitor of San Diego’s proliferating cluster of analytics software companies.

San Diego 40

San Diego Venture Capital Technical Review San Francisco 40

The Equity Kicker

JULY 8, 2019

Then from the mid 2000s, value add began moving beyond the partner to the firm as VCs began employing people who’s full time job was helping their portfolio. The most common strategies are to provide networking services and content to portfolio leaders so they can be more effective in their jobs. . Building platforms.

Portfolio 84

Portfolio LP Venture Capital Partner 84

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

View from Seed

JULY 28, 2015

VP Finance and Analytics. Clearly, being analytical isn’t all there is to being a great marketer. The raw material of analytical people. First is this idea of the “raw material” of insanely analytical people. Of course, every company talks about being analytical. BA in economics. Business Ops.

Boston 120

Boston Marketing Early Stage Startup 120

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

YoungUpstarts

JULY 18, 2011

A pro subscription version allows fashion professionals to control their own profiles and create a dynamic online professional portfolio, as well as connect with other industry professionals – The Wall Street Journal even called the site “a fashion industry LinkedIn”. Who says technology isn’t fashionable?

Database 157

Database Distribution .Net Analytics 157

This is going to be BIG.

FEBRUARY 22, 2010

We realized that there were certain open positions in our portfolio we wanted to call extra attention to. A week or so ago, we launched the Key Hire Wire at First Round. Over 1,000 senior professionals have since signed up for the mailer, which goes out on Fridays. I tried to make it a little more entertaining than your average job RSS feed.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

ConversionXL

AUGUST 2, 2017

This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. Will Mahony from Five Agency talks about their partnership: Will Mahony: “We decided to partner with Amplitude because we view them as the leader in the product analytics space. Go with them – you will win.

Channel 84

Channel Partner Programming B2B 84

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?

.Net 119

.Net Campaign Analytics Channel 119

ConversionXL

AUGUST 2, 2017

This post takes you step-by-step through the process of building lasting and profitable relationships with channel partners. Will Mahony from Five Agency talks about their partnership: Will Mahony: “We decided to partner with Amplitude because we view them as the leader in the product analytics space. Go with them – you will win.

Channel 77

Channel Partner Programming B2B 77

Austin Startup

FEBRUARY 1, 2018

Creating and showing constant momentum through personal portfolio projects and volunteering is a powerful means of landing a new job as a product manager, especially if one has never officially held the professional title “Product Manager.” often referred to as business analytics?—?is is another critical product management skill.

Management 85

Management Product Technical Review Software Review 85

Occam's Razor

JULY 1, 2008

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). Not impossible. Two words: Primary Key.

Analytics 116

Analytics Conversion Campaign Redemption 116

Lightspeed Venture Partners

DECEMBER 14, 2012

To bring an additional perspective to the conversation, I invited Lightspeed portfolio companies BloomReach, EdgeSpring, MapR, Nutanix, PernixData and Virtual Instruments who are focused on helping companies store, manage, analyze, and surface next-generation data and content. Spotify, Rhapsody. Netflix, HBO Go. Live events. Movie Theaters.

Business Model 153

Business Model Distribution Aggregator Channel 153

Occam's Razor

SEPTEMBER 30, 2013

Bonus : Download nine additional custom reports, and a VP-level dashboard, I''ve created with ABO as a foundation, directly into your Google Analytics account: Occam''s Razor Awesomeness ]. #4: Teach your company to optimize their digital strategy for a portfolio of outcomes, macro plus micro. It is the only way to win big.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. The same goes for analytics: Understand a current tool before adding another.). Attaining that level of attribution—the key to improving outcome measurement—breaks down in a couple of spots: Web analytics.

Demand 132

Demand Vertical Campaign Channel 132

Austin Startup

JUNE 15, 2010

Founded in Austin in 1999, Coremetrics is known as one of the high-end providers of web analytics, competing with Omniture and Webtrends. These channels span traditional outlets such as storefronts and catalogs and newer outlets including all forms of eCommerce and social media.

Analytics 69

Analytics Portfolio Agile eCommerce 69

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. In fact smarter than you would be through any other channel on the planet!

Analytics 118

Analytics Web Metrics Channel 118

Brandanew

JULY 9, 2015

The easiest way to understand whether or not you have found the right experts is to check their portfolio of work. To get a consumer to trust a brand is harder as they are exposed to so many pieces of content on an everyday basis from competition as well as multiple social channels. What should our engagement and traffic benchmarks be?

Marketing 100

Marketing SEO Metrics Agile 100

This is going to be BIG.

JUNE 15, 2015

In other words, do you "do marketing" or do you "help seed and Series A backed companies test and optimize their marketing content, deploy it across multiple channels, and analyze the customer acquisition analytics to create a plan to scale future marketing budgets?" Maybe it's a lunchtime seminar for the portfolio companies of a VC.

Curation 60

Curation Acquisition Analytics Portfolio 60

Occam's Razor

APRIL 2, 2012

Multi-Channel Attribution is a red hot topic in our industry, and yet it is so poorly understood. Roll up your sleeves, put a smile on your face, grab a pinch of common sense, a heavy dose of reality and let's go… Three Types of Multi-Channel Attribution Problems. Multi-Channel Attribution. In case you were curious.

Channel 152

Channel Analytics Framework Advertising 152