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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

The fact is that a lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful. What’s a Google Analytics Health Check? In the past, we’ve covered setting up and using Google Analytics fairly extensively. Is PPC data showing in Google Analytics?

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Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.

Occam's Razor

Part of me is glad because my book and the Trinity strategy and the Web Analytics 2.0 Identify what they should be using 4Q and then using your Web Analytics tools to measure success. You'll measure multi-channel impact, well beyond your website. Most people who do web analytics are sad and/or frustrated.

Analytics 121
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

What channels will you use (e.g., Do you need to provide RSS? Analytics/Metrics - what are the key startup metrics that you will need to track? Beyond simple web analytics, what is needed? Where’s the mystery (see Matching Algorithm )? Who are the other stakeholders involved? Other types of users? Administrators?

Developer 396
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

What channels will you use (e.g., Do you need to provide RSS? Analytics/Metrics - what are the key startup metrics that you will need to track? Beyond simple web analytics, what is needed? Where’s the mystery (see Matching Algorithm )? Who are the other stakeholders involved? Other types of users? Administrators?

Developer 384
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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Dial one organic channel at a time.

SMS 101
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

Dig into your analytics and ask: How do different sections of your site perform? Learn the release schedules for new products, new content, new campaigns within other channels. Exercise: Review your geographic reports within analytics, segment your reports by traffic source/ medium and review the conversion rates.

PPC 111
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An Incredible Analytics Experience: 5 Years of Occam’s Razor

Occam's Razor

My beloved little labor of love, this analytics blog, is 5 years old today. My first blog post, on May 15th, 2006, was titled Traditional Web Analytics is Dead (let me emphasize the first word, traditional ). From day one my plan was to make analytics accessible, practical, non-IT centric, and real. million words in 5 years!

Analytics 100