Occam's Razor

FEBRUARY 25, 2013

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Let's calculate the ROI of digital analytics. Let's fix that in this post.

Analytics 142

Analytics DC Revenue Web 142

Transformify

JULY 4, 2018

Each job post is automatically indexed by 50+ job boards worldwide and shared via the social media channels to attract the right candidates actively looking for a job. vii) Analytics and reports. What about the number of matching skills and salary expectations? Loaded with: (i) Job board/ Job Marketplace. (ii)

Technical Review 40

Technical Review Software Review Database Algorithm 40

Up and Running

JULY 26, 2017

This data could be gathered through Google Analytics and help you shape up the concept of your mobile app. Gathering customer data for sending personalized offers is difficult or impossible as you are given access to truncated analytics only. Now, consider whether can you bring extra value by leveraging another channel.

Mobile 81

Mobile Application Development Web Software Review 81

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality. That is ok.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

MAY 27, 2022

As this job ad for a DGM role at DeepCrawl details: “The Demand Generation Manager will work closely with the channel marketing managers to plan and deliver marketing campaigns. Other times, they’ll focus on a particular channel or initiative. Analytics platforms. Sometimes, this will be across the full marketing spectrum.

Demand 95

Demand Management B2B Campaign 95

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. You are certainly already familiar with Google Analytics, but if you need to brush up your skills, there is a course by CXL Institute that can take you to the next level (or if you’re a total beginner try this one ).

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

SEPTEMBER 3, 2021

Go beyond the basic standard indicators (demographics, jobs, salaries, location, etc.). App analytics can help you with goals like targeting higher-value users, lowering CAC, and reducing ad spend. As they cater to different audiences with unique mindsets, each app store should be considered as a separate channel.

Metadata 121

Metadata Technical Review Retention Metrics 121

Duct Tape Marketing

OCTOBER 6, 2022

He also serves as Adjunct Professor at Columbia Business School, where he teaches data analytics. He's a co-founder of Kumospace, the virtual HQ for remote teams and Char, and he's also head of Charge Ventures AE VC based in Brooklyn, New York, and serves as an adjunct professor at Columbia Business School where he teaches data analytics.

Audio 87

Audio Cofounder Jordan Video 87

ConversionXL

AUGUST 24, 2021

News declaring it the number one job in sales and marketing, and a median average salary of around $142,000 in the U.S., A content marketing manager’s role may focus on overseeing the production and execution of content across social media, the company’s website, email, and other channels. What are common traits of marketing managers?

Management 141

Management Marketing Campaign Social Media 141

Transformify

MAY 22, 2023

These individuals, often possessing an exceptional blend of analytical prowess, leadership acumen, and innovative thinking, act as the lighthouse guiding organizations through murky business waters. Key skills and experiences like strategic planning, analytical thinking, and industry knowledge form the baseline criteria.

Acquisition 52

Acquisition Analytics Channel Employee 52

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. This report demonstrates the power of getting something out of Google Analytics that you might know exists there.

Analytics 60

Analytics Customer Metrics eCommerce 60

This is going to be BIG.

FEBRUARY 22, 2010

This includes establishing sales objectives and compensation plans for all sales personnel, including salary structures, commission plans, sales contests and bonus plans.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Transformify

JANUARY 31, 2024

Predictive Analytics: AI is able to forecast future events, including candidate behaviour, performance, retention, and turnover, by using data and algorithms. It ranks candidates according to their qualifications, experience, and suitability for the position by analyzing resumes and job descriptions using predictive analytics.

Artificial Inteligence 52

Artificial Inteligence Technical Review Retention Matching 52

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?

.Net 119

.Net Campaign Analytics Channel 119

ConversionXL

JANUARY 8, 2018

One of the biggest channels to do that is through organic search traffic. Usually the others are related to other marketing channels (paid/referrals) or one of the other parts of the funnel (retention/lifecycle). In some organizations this also means that you’re responsible for the (web) analytics instrumentation.

SEO 134

SEO Metrics Analytics Search 134

searchengineland.com

MAY 30, 2012

Search & Analytics. How To: Analytics. Enterprise Web Analytics in the Facebook Era. This sets an immediate precedent that the job is highly analytical and weeds out the marketers who would rather talk about what kind of tree their brand would be if it were a tree. Enterprise SEM. Enterprise SEO. Local Search.

SEO 54

SEO SEM Social Media Search 54

YoungUpstarts

JUNE 30, 2016

If you want to offer eight different channels of support 24/7, you must have the time, budget and human resources necessary to make it happen. Not only do you need to make sure your facilities and salary budgets are aligned, you must also hire people that exhibit the values you want to come across.

Customer 100

Customer Arizona LLC Startup 100

crowdSPRING Blog

AUGUST 2, 2016

Data segmentation, in particular, can help you do things like measure cost per lead relative to customer lifetime value by channel. Will this solve all of your analytics woes? There are those who have come up with creative ways to make such determinations. Contextualize all available data relative to aggregate spend. Probably not.

Marketing 48

Marketing Metrics Aggregator Social Media 48

Mucker Lab

FEBRUARY 1, 2014

I’ve heard way too many entrepreneurs who believe the solution to building scalable sales channel is to not have one at all, but rely on potential customers to conduct the purchase with self-service via the website. The sales person aims to charge between 10% to 50% of the value generated.

Sales Cycle 102

Sales Cycle B2B Sales Web 102

This is going to be BIG.

MAY 23, 2010

If we don’t hear form the CDO on a regular basis through social media channells in an authentic, engaging way, you might as well toss their salary into the Hudson because they’ll never have the freedom to work. The position will: “help develop forward-thinking policies on social media, digital communications, web 2.0

Social Media 94

Social Media Government New York City Media 94

Mucker Lab

FEBRUARY 3, 2014

I’ve heard way too many entrepreneurs who believe the solution to building scalable sales channel is to not have one at all, but rely on potential customers to conduct the purchase with self-service via the website. The sales person aims to charge between 10% to 50% of the value generated.

Sales Cycle 87

Sales Cycle B2B Sales Web 87

Occam's Razor

MARCH 7, 2022

In our world – marketing research and analytics – that word has come to represent data puking. This, unsurprisingly, ends up being a massive waste of your incredible talent, and an insult to the intelligence of our audience (the people who pay your salary). Be the biggest enemy of your analytical work. Go for insights!

Analytics 101

Analytics Audience Georgia Channel 101

Occam's Razor

JANUARY 4, 2022

The paper from the respected body made me open PowerPoint and create a visual that would make the case for never identifying Conversion Rate or ROAS the Most Important KPI in your company / practice of analytics. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Media Costs 2.

Conversion 127

Conversion Analytics .Net Metrics 127

Hearpreneur

JANUARY 7, 2017

Something similar happened during a salary negotiation seminar years later. For nearly 15 years I had analytical, numbers-driven jobs in finance and banking, working for some of the world’s largest banks. I desired to use the non-analytical side of my brain to create, inspire, lead, and find a new type of success.

Entrepreneur 91

Entrepreneur LLC Cofounder Green 91

David Teten

JANUARY 23, 2021

Victor Park, CEO, CapitalIntroductions.com , observes, “The best way to set up the IR function is to hire a former IR person from a similar fund, in the hopes that the IR person can fund their own partnership stake and/or their base salary themselves by bringing an anchor investor to your shop. I recommend side-channel at virtual conferences.

Private Equity 78

Private Equity Venture Capital Technical Review Software Review 78

Occam's Razor

MAY 27, 2015

Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. For how to go about this, use the wonderful Analytics Ladder of Awesomeness. Rent existences are usually your Facebook page, your YouTube brand channel, your Twitter presence. Can you do RM+RP+RT using TV?

Analytics 60

Analytics Marketing Mobile Audience 60

Occam's Razor

JANUARY 10, 2011

This post is a collection of six things I wish I knew before I started my career in decision support systems (of which web analytics is just the latest incarnation). These lessons might have made some goals easier to accomplish, some frustrations easier to avoid and some salary jumps easier to come by. Get over it. Prioritize.]. #3:

Analytics 120

Analytics Web Agile Campaign 120

ConversionXL

SEPTEMBER 30, 2020

Single-channel attribution models don’t reflect reality, but marketers continue to make decisions based on these outdated models. Patch-work solutions for multi-channel attribution struggle to accommodate cross-device and cross-browser usage, and private browsing. Meanwhile, other channels appear (wrongly) to be underperforming.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Steve Blank

NOVEMBER 25, 2013

These three tools allow startups to focus on the parts of an early stage venture that matter the most: the product, product/market fit, customer acquisition, revenue and cost model, channels and partners. An Evidence-based Curriculum (currently taught in the Lean LaunchPad classes and NSF Innovation Corps accelerator ).

Oakland 326

Oakland Incubator Lean Metrics 326

Steve Blank

JULY 27, 2015

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Errol Arkilic , former program director for the National Science Foundation Innovation Corps (NSF I-Corps), now founder of M34 Capital. He also was chief architect at Ship Analytics for ship, sub and helicopter trainers.

Channel 120

Channel India Technical Cofounder Silicon Valley 120

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. They are terrible because it is really hard to go to your Senior Management (people who are funding your salaries and budgets and campaigns) and start by telling them you acquired traffic. Key Performance Indicators! " and.

Metrics 123

Metrics Web Non-Compete Analytics 123

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

NOVEMBER 29, 2016

The only thing you, as a marketer, should be focused on is getting the most out of each channel you’re using. By some measures, it’s 40 times more effective than any social channel. Besides the cost of a press manager’s salary, getting media mentions is a low-cost acquisition channel that can have a huge return.

Marketing 28

Marketing Channel Analytics Metrics 28

Occam's Razor

JUNE 7, 2017

Win Big: Stop Posting Content for Organic Reach On Social Channels. + And while I’m focusing on Facebook for the sake of simplicity, everything in this post applies to all other Social Media channels. Consider this as well for all brands… There is no native discovery model on these Social channels. Bottom-line. The uselessness.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

Occam's Razor

APRIL 29, 2013

You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value. Unless the spammy display ads on your site are getting you $14,000 CPM, your company won't be able to afford your salary for too long. Another legacy of old channels of advertising like TV, magazines and radio.

Metrics 166

Metrics Marketing Search SEO 166