ConversionXL
MAY 22, 2017
In AI implications on Marketing and Analytics , I placed my considerations explaining how and why Artificial Intelligence (AI) will shape the next generation of Analytics and Marketing SaaS products. Andrew Chen explained this as the Law of Shitty Clickthroughs. In retrospect, there is a clear thread between the two posts.
Duct Tape Marketing
JANUARY 28, 2020
Create Conversion Goals in Google Analytics. In Google Analytics , you’re able to define your conversion goals. Google Analytics allows you to create up to 20 conversion goals for your business. Check out this video from Google for a more detailed look at how to set up your goals in Google Analytics.
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Hunter Walker
MAY 7, 2018
Back and forth flame wars on Twitter, Facebook and elsewhere register as “engagement” and high clickthrough on “new comment” mobile notifications. Maybe the most exciting roles right now at Instagram, Facebook, Twitter, YouTube and the like are about creating the metrics of 2018 and beyond. I’m hopeful.
ConversionXL
APRIL 14, 2021
When it comes to collecting user data, we’ve found that nothing beats Google Analytics. The analytics platform from Google allows you to collect demographic data (age, gender location) as well as behavioral data (which pages they visit and how long they stay on them) on your audience. The first metric is video views.
Growthink Blog
JUNE 5, 2012
Rather, to succeed, you must track certain key metrics and modify your strategies based on what you learn. Fortunately, tracking these metrics is simple using most email delivery/management services like ConstantContact, iContact, aWeber, etc. Whatever you choose, there's a metric involved and a way to track it. Make a comment?
ConversionXL
OCTOBER 21, 2014
Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).
ConversionXL
NOVEMBER 22, 2016
But at least if you’re working on an eCommerce site, you have clear metrics to hit. But many times, they’re dealing with non-financial metrics or competing online goals. Point is, thinking about and discussing this will help you move forward into choosing metrics, setting up reports, and optimizing based on insights. Nonprofits.
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