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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113
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Avoiding common data-interpretation errors

A Smart Bear: Startups and Marketing for Geeks

You can't open an analytics tool without being attacked by averages: Average hits/day, average conversion ratios, average transaction size, average time on site. Take "average time-on-site," a typical web analytics metric. Metrics and statistics "rules" cannot be applied blindly. "Average" is often useless.

Metrics 257