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Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics

ConversionXL

But, using Google Analytics, we can locate where they quit. While the existence of goals in Google Analytics (and other analytical tools out there) is common knowledge, many e-Commerce sites still struggle with getting the proper setup. How to Spot Trouble Areas in Your Google Analytics Funnel. Image Source.

Analytics 126
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113
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Doing Financial Projections Right (A Five Step Process)

Growthink Blog

We live in this most amazing time where our competitors - as part and parcel of their sales and marketing strategies - just post to the Net their business models for all to see. This might look like building revenue projections based on the conversion ratios of web traffic to inquiries (phone, e-mail, text, etc.) B ottoms-up!

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Doing Financial Projections Right (A Five Step Process)

Growthink Blog

We live in this most amazing time where our competitors - as part and parcel of their sales and marketing strategies - just post to the Net their business models for all to see. This might look like building revenue projections based on the conversion ratios of web traffic to inquiries (phone, e-mail, text, etc.) B ottoms-up!

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Avoiding common data-interpretation errors

A Smart Bear: Startups and Marketing for Geeks

You can't open an analytics tool without being attacked by averages: Average hits/day, average conversion ratios, average transaction size, average time on site. Take "average time-on-site," a typical web analytics metric. Whether it's a cover article in Cosmo or a web analytics report, people love to read "Top 10" lists.

Metrics 257