ConversionXL
MAY 30, 2017
The conversion funnel is the most important part of every e-Commerce website. The visitor initiates his journey through the conversion funnel, but he never completes it. The visitor initiates his journey through the conversion funnel, but he never completes it. But, using Google Analytics, we can locate where they quit.
ConversionXL
OCTOBER 21, 2014
Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).
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Growthink Blog
MARCH 1, 2016
The business analytics revolution - as represented by the dozens of SaaS business process applications and productivity tools (with their incredible reporting functionality) - allows for the assembly of Bottoms-Up financial projections with an “actual data” specificity like never before. B ottoms-up!
Growthink Blog
JANUARY 20, 2015
The business analytics revolution - as represented by the dozens of SaaS business process applications and productivity tools (with their incredible reporting functionality) - allows for the assembly of Bottoms-Up financial projections with an “actual data” specificity like never before. B ottoms-up!
A Smart Bear: Startups and Marketing for Geeks
MARCH 29, 2010
You can't open an analytics tool without being attacked by averages: Average hits/day, average conversion ratios, average transaction size, average time on site. Take "average time-on-site," a typical web analytics metric. Whether it's a cover article in Cosmo or a web analytics report, people love to read "Top 10" lists.
Software By Rob
JUNE 25, 2013
You need to define your funnel, track the conversion rates for each step of your funnel, and then adjust and optimize the funnel accordingly until you’ve reached acceptable conversion ratios. Could you swap internal data with another company in order to learn from each other’s analytics? Think Cash Flow. Not LTV/CAC.
Software By Rob
JUNE 20, 2013
You need to define your funnel, track the conversion rates for each step of your funnel, and then adjust and optimize the funnel accordingly until you’ve reached acceptable conversion ratios. Could you swap internal data with another company in order to learn from each other’s analytics? Think Cash Flow. Not LTV/CAC.
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