searchengineland.com

MAY 30, 2012

Search & Analytics. Social Media. What is Social Media Marketing. Social Media Columns. How To: Social Media Marketing. Social Media Marketing Library. Our Social Media Marketing Events. How To: Analytics. How To: Social Media Marketing. Enterprise Social Media Management Software.

SEO 54

SEO SEM Social Media Search 54

Up and Running

OCTOBER 8, 2012

Sue originally went to school to be a CPA. It took Sue a bit longer to pull the trigger on her entrepreneurial career because she’s wired to be more analytical and risk averse than the Omars of the world. ” Sue dabbled in social media for a while. She was, at last, convinced that it was time to call her own shots.

Technical Review 73

Technical Review Social Media Lead Generation CPA 73

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Up and Running

FEBRUARY 6, 2012

The man behind Rebar Business Builders is Bill Brelsford , a CPA turned marketing coach. Left brain vs. right brain, analytical vs. creative, tie vs. turtleneck. The internet and social media have opened up wonderful and affordable opportunities that in the past may have only been accessible to companies with large budgets.

CPA 69

CPA Green Social Media Analytics 69

Up and Running

MARCH 14, 2017

Startup validation tactic 2: Social media surveys. The beauty of social media surveys (for all of the founders who either have their own following, or are somehow able to garner enough support to hijack other channels or groups for a serious social gauging) is that they’re quick and easy to execute. Set up tracking from the start.

Business Plan 94

Business Plan PPC Lean Campaign 94

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

Both Sides of the Table

FEBRUARY 21, 2010

We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. This form of advertising is know at CPA (cost per action). If you want to read more of my views on this topic I’ve covered it here and here.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

APRIL 5, 2010

But as we drill deeper into worse performing media, or pay out for lower-volume-lower-relevance search terms, our cost per sale gradually rises. There is a better way to analyze your acquisition strategy than simply using Conversion Rates or Cost Per Acquisition (CPA). Using Life Time Value might be a much better idea. per renewal.

Analytics 135

Analytics Customer CPA Acquisition 135

The Startup Magazine

SEPTEMBER 12, 2023

Increase your site’s credibility and traffic by using off-site search engine optimisation strategies like link building and social media sharing. You should examine metrics like CTR, Conversion Rate, and Cost Per Acquisition (CPA) to improve your efforts. Use on-page strategies like meta tag, header, and content optimisation.

Channel 133

Channel Social Media Marketing PPC 133

Occam's Razor

FEBRUARY 26, 2008

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 " Or sometimes " My manager simply does not get it / Analytics / Web / Me / Anything." It can be amazing to step outside your own web analytics tool data, your little silo, and look outside and compare. Here is a example.

Management 68

Management Analytics San Diego Web 68

ConversionXL

SEPTEMBER 15, 2016

Why You Should Link AdWords and Google Analytics. If we’re talking about optimization, we’re talking about digital analytics. This will then allow you to set new CPA goals and potentially allow you to bid more aggressively on certain keywords that have a better sales conversion rate than others.

PPC 48

PPC Software Review Campaign Analytics 48

Occam's Razor

MARCH 25, 2014

You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. Focus on all three with everything you do with digital analytics. And many others.

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. If your product costs you $15 to make then, in the above scenario, you are shipping a crisp $5 bill along with every Social Media order! Standard metric in every web analytics tool worth anything.

Metrics 151

Metrics Web Analytics CPA 151

VC Cafe

JUNE 10, 2011

Taykey provides ad targeting solutions based on trend analysis in social media. Rather than focus on demographics data, Taykey gathers analytics on topics that are trending in social media and provides clients with targeted advertising in the form of Facebook ads, promoted trends on Twitter, or search ads – in close to real time.

CPA 92

CPA Social Media New York Advertising 92

Occam's Razor

MARCH 22, 2011

Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. CPA might sound huge (or not depending on your margin), but on the surface it seems a lot. David's idea is simple and genius.

Web 87

Web CPA Analytics Affiliate 87

Duct Tape Marketing

JUNE 2, 2017

Determine Cost Per Acquisition (CPA): CPA = CPPC multiplied by CR. Be stocked: Stay on top of inventory needs, and if possible, use a predictive analytics tool to optimize. Be attentive: Through email and social media, remind customers you’re there, that they need to re-subscribe, refill, etc. Incentives.

Acquisition 48

Acquisition Cost Customer Social Media 48

ConversionXL

JANUARY 18, 2022

They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. In this article, you’ll learn how to use social media brand marketing to build a well-known brand and grow your business. Why social media is one of the best approaches to building your brand.

Social Media 145

Social Media Audience Media Marketing 145

Hearpreneur

FEBRUARY 12, 2017

And when my entrepreneurial celebrity idol posts wearing my product on social media twice, I’m reassured that I’m onto something. 20 – Use My Analytical Brain & Creative, Artsy Mind. Crunching numbers as a CPA was safe and came with a guaranteed biweekly pay cheque. It’s a whole new world! Image Credit: Jenny Dorsey.

Entrepreneur 48

Entrepreneur Italy LLC Curation 48

ConversionXL

MARCH 21, 2017

Social media has risen like a phoenix from these ashes and represents a unique opportunity for smart marketers to reach customers in different ways. As social media use has become ubiquitous, influencers and celebrities have come to prominence on each new social network. But over the past decade a rather seismic shift has occurred.

Marketing 78

Marketing B2C Social Media Channel 78

YoungUpstarts

DECEMBER 27, 2019

Don’t get me wrong – both traditional media and digital advertising channels are still important tools in building brand awareness, but they no longer provide the validation of high quality or resonance with consumers. Moreover, what brands are purchasing from influencers is still, effectively, digital media rather than conversions.

Curation 147

Curation Marketing Technical Review CPA 147

Hearpreneur

MAY 18, 2022

Giving back to the community has always been something I valued, so using my CPA and JD expertise, I knew there was something I could do to make taxes less daunting. 12- To promote democratic norms using social media. Social media isn't really social. Thanks to Shane McEvoy, Flycast Media ! #23- Photo Credit: Jacob Dayan.

Technical Review 137

Technical Review Entrepreneur Software Review Jordan 137

Duct Tape Marketing

AUGUST 13, 2015

Click on the “Search Analytics” tab on your Dashboard, or go under “Search Analytics” at the left and choose “Search Analytics” there. For example, if I wrote an article about affiliate marketing, I would title it “CPA Marketing – How To Increase Your Affiliate Marketing Revenue By 137%”. Add more content.

SEO 28

SEO Clickthrough Affiliate Private Equity 28

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. Of course, measure that using the four best social media metrics !) Please do sign up. Should you own or rent?

Analytics 60

Analytics Marketing Metrics Audience 60