Trending Sources

Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. How many are there?  Try it.

The Art of the Customer Development Conversation

Market by Numbers

Generally speaking: Pre-Problem-Solution Fit, you concentrate on learning as much as you can about the problem, who are the real customers (user?

Customer Development Biases

Market by Numbers

I haven’t weighed in on Customer Development thoughts for several hours, so it’s about time. Let’s go through these. 1.

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz.

Free Customer Development Help –

Startup Marketing Blog

This is the time to reallocate some development resources to optimizing your funnel and messaging as described in this blog post on the Startup Pyramid. This feedback is directionally useful, but I recommend significantly more research (via customer surveys and interviews) before finalizing your value proposition and positioning.

Smart Start for your Startup

VC Cafe

On one hand, it''s never been easier to launch a startup. On the other hand, the chances of success seem to be ever decreasing.

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Customer Development: Past, Present, Future

Steve Blank

Under (a) we need to wait for the market to continue to develop, have reference customers, etc. The slides below go with the video.

Entrepreneurs are Everywhere Show No. 25: Nigel and Vaughn Caldon and Kerry Frank

Steve Blank

Nigel also teaches Data Analytics at General Assembly NYC.  . These are all iconic leagues that people want to be involved and want to be affiliated with, so getting them on the platform first and catering to them, building that as our customer, and developing those customers was our focus. Tenacity and resilience.

Blowing up the Business Plan at U.C. Berkeley Haas Business School

Steve Blank

Berkeley were heavily funded to develop Cold War weapon systems. Starting in the 1950’s, Stanford’s engineering department became “outward facing” and developed a culture of spinouts and active faculty support and participation in the first wave of Silicon Valley startups. Customer Development works outside Silicon Valley.

Vision versus Hallucination – Founders and Pivots

Steve Blank

——— Yuri, one of my ex students started a big-data analytics company last year. Filed under: Customer Development.

How To Get Your First 1,000 Users

Vinicius Vacanti

Kissmetrics, a startup focused on helping websites with analytics, runs an excellent blog on helping startups think through user acquisition.

Lean Analytics: The Best Numbers for Non-Tech Companies

Startup Lessons Learned

Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. If you’re coming to them from outside the tech sector, the language around analytics can be particularly confusing. For those new to analytics, Alistair and Ben have a free Udemy course well worth checking out. Join us there

Complementary Iteration Loops: Product and Customer Development

Market by Numbers

Reply Leave a Reply Cancel Reply ← My VentureBeat Marketing and Customer Development Articles Is My Poem Lean? Figure 2.

Reinventing Life Science Startups – Medical Devices and Digital Health

Steve Blank

Some startups in this field are actually beginning with Customer Development while others struggle with the classic execution versus search problem.

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Build Measure Learn vs. Learn Measure Build

Grasshopper Herder

There is a presumption that if you build something and slap some analytics on it then you will inevitably learn. Lean Startups and Customer Development build measure learn Minimum Viable Product startupThe Build Measure Learn loops is backwards.

How To Build a Web Startup – Lean LaunchPad Edition

Steve Blank

As part of our Lean LaunchPad  classes at Stanford, Berkeley, Columbia and for the National Science Foundation, students build a startup in 8 weeks using Business Model Design + Customer Development. Get customers to the site. Test the “problem” with customer data. One of the problems they run into is building a web site.

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You’ll Be Dead Soon – Carpe Diem

Steve Blank

He had an idea for a new class of enterprise software insight-as-a-service based on big data web analytics as a Cloud/SaaS (Software As a Service) application. Bob had taken to heart the business model canvas and Customer Development lessons. Bob started hiring second rate developers. Steve Jobs. Excitement. Takeoff.

How To Create Customer Personas With Actual, Real Life Data


When was the last time you took a long hard look at what makes your customer base tick? What Customer Personas Are … Really. consumers.

Entrepreneurs are Everywhere Show No. 32: Evangelos Simoudis and Ashok Srivastava

Steve Blank

It included things like advertising, marketing analytics, cyber security. Filed under: Customer Development. Customer Developmen

4 short stories of our attempts to be lean at our startup

The founding of Buffer: going from an idea to paying customers in 7 weeks. lean startup customer development success failure mistakes learning

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The Top Google Analytics Reports for Assessing Mobile Activity

Duct Tape Marketing

Take a read below to learn how Google Analytics can best help you do just that. Universal Analytics – User ID. Mobile Overview Report.

Entrepreneurs are Everywhere Show No. 21: Grant Warner

Steve Blank

Additionally, he is the co-founder of ConnectYard , a social analytics platform for e-learning platforms. That helped us develop a product.  .

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Big Picture Customer Development Revisited

Startup Marketing Blog

Our customer development goal with every startup essentially boils down to a race to be able to focus on growing the business.  Fine tune a business model that supports scalable customer acquisition channels.  If these steps have been executed well it is relatively easy to grow a sustainable business.  Thanks again.

Making a Dent in the Universe – Results from the NSF I-Corps

Steve Blank

In an incubator, the Lean LaunchPad develops angel or venture-funded startups. Filed under: Customer Development , Lean LaunchPad , Teaching.

Universal Analytics: Understanding the Value of the User-ID w/ Justin Cutroni


You may have heard that Google recently announced that Universal Analytics was officially out of beta. Universal Analytics is Google Analytics.

4 short stories of our attempts to be lean at our startup

The founding of Buffer: going from an idea to paying customers in 7 weeks. Mistakes Failure Customer Development Learning Lean Startup Success

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You Can Outsource Customer Development, You Can't Outsource Learning

Market by Numbers

Sean Murphy: We work with teams as they prepare for and then execute the customer discovery and validation steps in B2B markets. Please Share!

Talk to your customers


I often see startups poring over analytics, database queries and customer surveys in order to get a handle on one of the most important pieces of data they need: who is using their product and why ? While analytics are useful for this, there’s a better way – actually talking with your customers!

You Can’t “Feature” Your Way to Success

Market by Numbers

The analytical mind of an entrepreneur, both engineer and business-side, naturally tends toward solving problems and ostensibly, features solve problems. Solution-centralism starts in Customer Discovery. Solution-centralism continues in Customer Validation. But it’s the wrong approach for most startups. Everyone does.

The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

are what make it a business, 2) business plans are fine for large companies where there is an existing market, existing product and existing customers.

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More Customer Development Cycles

Startup Marketing Blog

Startup Marketing Blog – By Sean Ellis Unlocking Startup Growth By Sean Ellis of 12in6 Feb 25th 09 More Customer Development Cycles I kicked off this quarter’s two new customer development projects earlier this week. then give the founder/CEO a quick overview of my background and the customer development program.

The State of Customer Development

Market by Numbers

Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and Customer Development Home What is Customer Development? All of which leads me to this question, done in full cliche-riddled, end-of-2009, year-in-review regalia: What is the State of Customer Development?

The end of the (startup) world as we know it

Market by Numbers

Tags: Lean Startup Customer Development super angels VC

State of Customer Development (Part II)

Market by Numbers

These are just a very rough outline of those who are, at least, interested in Customer Development. You can see those results here. [.]

Revenue Development

K9 Ventures

In fact, at the time (1996-1997) we offered both a downloadable product, that our customers could install on their own servers, and a “hosted-offering”, which came to be known as “On-Demand”, then the “ASP” (Application Service Provider) model, and today we call it “SaaS” (Software as a Service). We were desperate to get a marquee customer.

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Enable Google Analytics tracking.

5 Books That Matter for Startups and Growth Hackers

Jonathon Balogh

Or why a customer seems to love you one day and hate you the next? First of all, I should mention that I don’t buy books much anymore.

Less is More, More or Less

Steve Blank

In  Customer Development the goal of a minimum feature set is to pare the features of the first product release to the minimum necessary for early customers. And once you got the data you asked for, it still took weeks or months for a marketer to tease out any customer insight and trends from the data. An Epiphany.

Are You Putting Your Rock Star Customers To Work?


by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “. That’s right. | David Shen's Blogs | Now that You've Got MVP, It's.


Its been great to hear that theyve bought into the iterative method of customer development and most of them have found their Minimum Viable Product or MVP , or they are well on their way to finding MVP. source: Nail the Customer Development Manifesto to the Wall - Steve Blank ]. The Web and the World of Business. Search.