Vetting a startup (or two): The systematic birth of @WPEngine
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 20, 2010
As a good student of startup theory, especially modern theories of customer development, this time I was methodical and purposeful. If you want a step-by-step, here's a great guide and checklist of how to do early customer development by Ash Maurya. This time, though, it was intentional. And it worked. Validation, right?
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