Data Discrepancies in Google Analytics: What Can Go Wrong, Why, & How to Fix It
ConversionXL
MARCH 4, 2020
Google Analytics shows 104 conversions. For most companies, Google Analytics is a—often the —primary source of analytics data. This post covers discrepancies between Google Analytics and your: CRM, CMS, accounting, or other back-end software. A/B testing tool , personalization tool, or some other analytics tool.
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