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Data Discrepancies in Google Analytics: What Can Go Wrong, Why, & How to Fix It

ConversionXL

Google Analytics shows 104 conversions. For most companies, Google Analytics is a—often the —primary source of analytics data. This post covers discrepancies between Google Analytics and your: CRM, CMS, accounting, or other back-end software. A/B testing tool , personalization tool, or some other analytics tool.

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The Top Google Analytics Reports for Assessing Mobile Activity

Duct Tape Marketing

The Top Google Analytics Reports for Assessing Mobile Activity written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Take a read below to learn how Google Analytics can best help you do just that. Universal Analytics – User ID. Mobile Overview Report.

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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

I was having coffee with the CEO of a new startup, listening to her puzzle through how to communicate to potential customers. This is often a tough concept for engineering founders who believe that if we just tell customers about the features that make their product faster, cheaper, etc. they’ll win.).

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Entrepreneurs are Everywhere Show No. 32: Evangelos Simoudis and Ashok Srivastava

Steve Blank

Srivastava leads Verizon’s innovation outpost (their Silicon Valley R&D center) in Palo Alto focusing on building products and services powered by big data and analytics. He is also a Consulting Professor at Stanford in the Electrical Engineering Department and Editor-in-Chief of the AIAA Journal of Aerospace Information Systems.

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A full day of Lean Startup Workshops on December 4, 2012

Startup Lessons Learned

We have a slew of workshops you can choose from—the last two just added: Validate Your Learning Engines with Janice Fraser and Laura Klein. In this workshop, Fraser, Founder/CEO of LUXr and Klein, Director of Product & UX at One Jackson will offer practical techniques for getting and using customer feedback.

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The Entrepreneur’s Guide to Setting Up Your First Website

Up and Running

A study done by SurveyMonkey and Search Engine Land found that brand name was the first thing people looked for when clicking on search engine results: Source. These don’t require coding skills—they’re usually visual templates that are easy to use but don’t allow for great customization (that would require technical skills).

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Blowing up the Business Plan at U.C. Berkeley Haas Business School

Steve Blank

During the Cold War with the Soviet Union, science and engineering at both Stanford and U.C. Berkeley were heavily funded to develop Cold War weapon systems. It taught lean theory ( business model design , customer development and agile engineering) and practice. Customer Development works outside Silicon Valley.