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How To Build a Web Startup – Lean LaunchPad Edition

Steve Blank

As part of our Lean LaunchPad classes at Stanford, Berkeley, Columbia and for the National Science Foundation, students build a startup in 8 weeks using Business Model Design + Customer Development. One of the problems they run into is building a web site. and Balsamiq and throwing together a web site.

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The Top Google Analytics Reports for Assessing Mobile Activity

Duct Tape Marketing

The Top Google Analytics Reports for Assessing Mobile Activity written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Take a read below to learn how Google Analytics can best help you do just that. Universal Analytics – User ID. Mobile Overview Report.

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The Entrepreneur’s Guide to Setting Up Your First Website

Up and Running

If you want to compete with them, you’re going to have to develop a reputation and a strong web presence yourself. These don’t require coding skills—they’re usually visual templates that are easy to use but don’t allow for great customization (that would require technical skills). Custom development. WordPress DIY.

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The Landing Page Optimization Guide You Wish You’ve Always Had

ConversionXL

What follows is a list of resources that can be applied specifically to landing page optimization, found here on ConversionXL & from other great websites around the web. note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). Take the time.

Analytics 134
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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Enable Google Analytics tracking. You just have to sign up for Google Analytics, get your account number, and plug it into your site. Use Googles built-in Analytics/AdWords integration, to track the effectiveness of each ad you run. If you cant find any , maybe that means you havent figured out who your customer is yet.

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. That’s because they require you to have a deep understanding of your customers. But they are.

Metrics 156
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The real entrepreneurs of New York City

Startup Lessons Learned

To give a little context, I asked two of the other judges - Brant Cooper and Patrick Vlaskovits (co-authors of the excellent Entrepreneur's Guide to Customer Development ) - to add a bit of commentary. Great use of airbnb for their source of customer development won them 'Best #CustDev Award."