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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Enable Google Analytics tracking. You just have to sign up for Google Analytics, get your account number, and plug it into your site. Use Googles built-in Analytics/AdWords integration, to track the effectiveness of each ad you run. If you cant find any , maybe that means you havent figured out who your customer is yet.

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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

We’ll build the class around the business model / customer development / agile development solution stack. Instead you will be getting your hands dirty talking to customers, partners, competitors, as you encounter the chaos and uncertainty of how a startup actually works. Start your blog/wiki/journal.

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Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

In the early fall of 2009, as kaChing prepared for its marketplace launch, the management team showed the app—which included real time market data, SEC-grade accounting, analytics, compliance and customer management tools—to a number of investment pros to get feedback and endorsements. April 23, 2010 in San Francisco.

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How to Usability Test your Site for Free

Startup Lessons Learned

At Facebook we never did testing or looked at analytics. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Waves of technology platforms The lean startup Customer Development Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas.

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Datablindness

Startup Lessons Learned

Of course, I can still get access to the data about who’s signing up and when – and a lot more analytics, to boot – but I have to ask. So the product development team was busy creating lots of split-tests for lots of hypotheses. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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Four myths about the Lean Startup

Startup Lessons Learned

They use customer development , split-testing , and actionable analytics as vehicles for learning about how to make their vision successful. But they do not blindly do what customers tell them , nor do they mechanically attempt to optimize numbers. No departments The Five Whys for Startups (for Harvard Business R.

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Case Study: SlideShare goes freemium

Startup Lessons Learned

It requires separating the product launch from the marketing launch (see Dont Launch ) as well as other staple Lean Startup tactics: minimum viable product, split-testing, customer development and the pivot. SlideShare asked customers what they had expected in the product; the responses were often literal descriptions.