article thumbnail

Who’s lying?

A Smart Bear: Startups and Marketing for Geeks

The same lesson applies to our daily life of data and metrics. Web traffic from Google Analytics but also another analytics system, or your raw web logs. (If If a metric is important enough to watch it every day, and to act if its behavior deviates from expectation, then it’s important enough to be double-checked.

Analytics 248
article thumbnail

The Definitive Guide to Google Analytics 4

ConversionXL

Google Analytics 4 is the next generation of Google Analytics. What is Google Analytics 4 (and why should you make the move)? Google Analytics 4 is the rebuilt, rebranded and expanded version of the App + Web property rolled out by Google in 2019. How GA4 differs from Universal Analytics.

Analytics 146
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Email Marketing As A Pillar For Enterprise Sales

YoungUpstarts

This can be done by making sure that the subject of the email is spam-free and by keeping your contact database up to date at all times. One doesn’t have to necessarily dive into extremely advanced data but sometimes the display and functionality of the available data are more important than the complexity of the metrics.

Email 207
article thumbnail

Advice On How To Make Your First Analytics Hire

View from Seed

Recently, I’ve been working with a few of our portfolio companies to help them think about how to recruit and interview their first analytics hire. Analytics vs. Finance?—?what’s Analytics is about designing, reporting, and leveraging operating metrics to aid strategic and functional decision-making.

Analytics 149
article thumbnail

Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

In this blog post I want to share four analytics tools that I have been playing with for a while… tools that solve an interesting problem… tools that point to what might be in terms of our near term analytical future… and in almost all cases they don't even know! First Some Context. Say it ain't so! :).

article thumbnail

Excellent Analytics Tips #19: Identify Website Goal [Economic] Values

Occam's Razor

The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. Without goals and goal values you are not doing web analytics, you are doing web iamwastingyourlifeandminelytics.

Analytics 122
article thumbnail

Five Sweet Web Analytics Resolutions To Kick It Up A Notch

Occam's Razor

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. I mean count them.