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How To Make Better Business Decisions Using Google Analytics

Up and Running

In this article, we will discuss how you can make better business decisions by leveraging Google Analytics. What is Google Analytics? Google Analytics is a platform within Google Marketing that analyzes user activity across and within websites. Why Google Analytics is critical for business. Interaction.

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Google Analytics 360: The Features Worth $150k a Year

ConversionXL

For many, Google Analytics 360 is a black box. Marketing and sales collateral from Google is spartan, and common refrains about key features—like unsampled data—seem unworthy of a six-figure bill for most sites. Google Analytics 360 overview. Google Analytics 360 vs Google Analytics. Image source ).

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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. What was still missing was a simple way to identify a customer at the point of sale. Throw in some basic CRM processing and analytics, and merchants can get 90% of what loyalty programs provide, for a fraction of the cost.

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This Week in Venture Capital – Episode 4

Both Sides of the Table

It was an early example of the power of direct marketing and subscription services. Jeremy Liew, a respected VC from LightSpeed, obviously saw the change to ramp up sales. It’s a hot but still relatively nascent market area. Seattle-based company specializing in mobile analytics. Enter ShoeDazzle.

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How to Recognize Great Conversion Optimization People

ConversionXL

Optimizers don’t have the luxury of just being copywriting wizards or analytics ninjas – have to be both and then some. Optimizers come from all walks of life: IT, design/UX, analytics, marketing, translation, photography etc. A lot of people think that numbers are not sexy, and are even afraid of analytics.

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What you have to know about conversion optimization

ConversionXL

It is the cheapest, quickest way to increase sales online. Think about this: if you’re currently converting at 1% (1% of your visitors buy your stuff), but can increase that to a mere 2%, you’ve doubled your sales. The higher the conversion rate (%), the more sales (sign ups, subscriptions, etc) you get.

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Less is More, More or Less

Steve Blank

During the 1990’s large corporations had bought different software applications to automate each part of their enterprise – finance, customer support, manufacturing, sales, etc. The finance system didn’t talk to the sales system which didn’t know the manufacturing system even existed. An Epiphany. Founder Too.