ConversionXL

MARCH 4, 2020

Google Analytics shows 104 conversions. For most companies, Google Analytics is a—often the —primary source of analytics data. This post covers discrepancies between Google Analytics and your: CRM, CMS, accounting, or other back-end software. A/B testing tool , personalization tool, or some other analytics tool.

Analytics 88

Analytics IP Metrics Conversion 88

Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem. Let's go!

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

JULY 8, 2021

Ecommerce purchases from Facebook Ads. Paid media is one of the most lucrative sources of customers for ecommerce. According to data sourced from Statista , 16% of ecommerce companies spent between $20-$150,000/month and 14% spent over $150,000/month in ad spend in 2020. But which of these metrics makes a real impact?

Conversion 156

Conversion CPA Metrics Analytics 156

Occam's Razor

JANUARY 2, 2013

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. My postulation is that by this time next year the tool will be almost unrecognizable. [My

Analytics 159

Analytics Search Campaign eCommerce 159

The Startup Magazine

NOVEMBER 25, 2019

When your digitally native vertical business selects its ecommerce platform, it’s essential to get the best analytics and security: data is what enables you to plan smartly, and security is what lets you proceed safely. Sophisticated Reporting and Analytics. Top-End Security.

eCommerce 106

eCommerce Analytics Security Churn Rate 106

The Startup Magazine

MAY 12, 2022

With so many people investing in eCommerce, it’s easy to wonder whether you’ll get lost in the shuffle of it all. You may need some eCommerce marketing tips to help you stand out in this saturated market. While it is unclear how much Google uses speed as a metric, what is clear is how users treat a slow-loading website.

eCommerce 143

eCommerce Analytics Framework Mobile 143

ConversionXL

JUNE 27, 2016

Web analytics analysis is a big part of that. Why Web Analytics Analysis Is Important. Web analytics analysis is a key part of the ResearchXL model. Now, there are four main reasons you want to include web analytics analysis in your conversion research process… Ensure your data is reliable and accurate.

Analytics 72

Analytics Web Technical Review Conversion 72

ConversionXL

JUNE 16, 2022

FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., Google Analytics and CRM) used to track them. Usage policies.

Campaign 149

Campaign CTO Marketing Social Media 149

Duct Tape Marketing

FEBRUARY 5, 2016

3 Steps to Set up eCommerce Tracking in Google Analytics written by Guest Post read more at Duct Tape Marketing. To all the eCommerce store owners, if you haven’t set up eCommerce tracking in Google Analytics then you are not taking your online business seriously. photo credit: technource. Total transaction.

eCommerce 28

eCommerce Analytics Software Review SEO 28

Occam's Razor

SEPTEMBER 20, 2010

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. You have purchased banner ads in various Android applications using AdMob to target high value analytics decision makers.

Analytics 122

Analytics Software Review Campaign Flash 122

ConversionXL

MARCH 3, 2016

The same is true of your data in Google Analytics. Many Google Analytics custom reports are configured incorrectly. More often, Google Analytics configurations are broken, rendering custom reports even less effective. Before you begin experimenting with custom reports, conduct a Google Analytics Health Check. Tweet It!].

Analytics 48

Analytics Customer PPC Metrics 48

SoCal CTO

AUGUST 4, 2011

What are your key Startup Metrics ? eCommerce - Is this subscription? Analytics/Metrics - what are the key startup metrics that you will need to track? Are there specific metrics needed for future funding rounds or for operations? Beyond simple web analytics, what is needed? Other types of users?

Developer 396

Developer Founder Viral Oauth 396

SoCal CTO

AUGUST 4, 2011

What are your key Startup Metrics ? eCommerce - Is this subscription? Analytics/Metrics - what are the key startup metrics that you will need to track? Are there specific metrics needed for future funding rounds or for operations? Beyond simple web analytics, what is needed? Other types of users?

Developer 384

Developer Founder Viral Oauth 384

Occam's Razor

JANUARY 12, 2015

The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs. Digital Analytics Ecosystem: The Outputs. Averages this.

Analytics 60

Analytics Metrics Web Leadership 60

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

Occam's Razor

MARCH 26, 2008

Part of me is glad because my book and the Trinity strategy and the Web Analytics 2.0 Identify what they should be using 4Q and then using your Web Analytics tools to measure success. Here's a view that might apply for your ecommerce website. Most people who do web analytics are sad and/or frustrated.

Analytics 121

Analytics Conversion RSS Metrics 121

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means. Table of contents What is ecommerce customer acquisition cost? Landing pages.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Occam's Razor

JULY 12, 2010

In this blog post I want to share four analytics tools that I have been playing with for a while… tools that solve an interesting problem… tools that point to what might be in terms of our near term analytical future… and in almost all cases they don't even know! First Some Context. Say it ain't so! :).

Analytics 96

Analytics Viral Web Mobile 96

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

Up and Running

AUGUST 24, 2020

You’ve likely noticed a few of them as you’ve transitioned your team to working remotely or explored launching an eCommerce platform. Take delivery service apps like Instacart for example, that use AI analytics to garner insights about customers and their behavioral patterns. Marketplaces Like Upwork.

Technical Review 131

Technical Review Analytics Forecast Artificial Inteligence 131

SoCal CTO

MAY 21, 2012

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. Startups provide introductions and Tony and fellow panelists provide feedback in real-time.

Fractional CTO 175

Fractional CTO CTO Hire Startup Social Network 175

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

JANUARY 24, 2011

The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. Without goals and goal values you are not doing web analytics, you are doing web iamwastingyourlifeandminelytics.

Analytics 122

Analytics Conversion Affiliate Web 122

Hearpreneur

JANUARY 19, 2022

6- Stepped up eCommerce. Although our in-person services were put on hold, our eCommerce products, including virtual services tripled in revenue. 11- Paying attention to metrics. Metrics do not lie, and metrics over a longer time period are much more useful to study. Thanks to Tim Connon, Paramount Quote ! #6-

Entrepreneur 119

Entrepreneur Metrics Technical Review North America 119

Occam's Razor

DECEMBER 20, 2010

The last blog post shared custom analytics reports that you can use to find amazing insights faster, enabling you to create a focused, truly data driven organization. I am an unabashed segmentation fan: Web Analytics Segmentation: Do Or Die! Web Analytics or WebTrends or. three awesome analytics data segments. #1:

Analytics 118

Analytics Web Social Media Search 118

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Below, I’ve listed some of the SEO basics for ecommerce to get you started. trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

JULY 3, 2020

From where they’re standing, they’ve already spent a ton of money buying analytics and dashboarding tools, each of which promised to be the holy grail. You also need metrics on cart abandonment and purchase rates of those who saw your test idea and those who didn’t. Someone will need to track additional metrics. Dependencies.

Technical Review 107

Technical Review Software Review API Analytics 107

ConversionXL

DECEMBER 13, 2018

For many, Google Analytics 360 is a black box. That disconnect exists because many, myself included, have understood Google Analytics 360 primarily as an expansion of the data caps we encounter with the free version. Google Analytics 360 overview. Google Analytics 360 vs Google Analytics. Image source ).

Analytics 126

Analytics Cloud Audience Campaign 126

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? So, be a dear.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

MAY 13, 2020

For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. Where do my users come from?

Analytics 85

Analytics Aggregator SQL Cloud 85

Occam's Razor

SEPTEMBER 9, 2013

This post covers an important evolution in Google Analytics' segmentation power. You are going to love analytics and analysis so much more by the time you are done with this post! One of the key things we are going to learn today is to align our metrics and dimensions optimally to ensure we report good, clean, sensible data.

Analytics 145

Analytics Green Metrics Web 145

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. You are certainly already familiar with Google Analytics, but if you need to brush up your skills, there is a course by CXL Institute that can take you to the next level (or if you’re a total beginner try this one ).

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

FEBRUARY 18, 2016

As an optimizer, it’s your responsibility to understand the implementation and analysis of digital analytics. Gone are the days of relying on the IT department to help you with basic analytics tracking. Some of you will only be dealing with Google Analytics and AdWords. Step 1: Installing the Google Analytics Tag.

Management 48

Management Analytics Software Review Metrics 48

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. Ecommerce: Betabrand. Then, read on to see what I picked.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Up and Running

SEPTEMBER 15, 2021

The templates you can access include the following: Google Ads Search Performance Overview Google Ads Campaign Performance YouTube Channel Report Google Analytics Audience Overview Ecommerce Store performance. For example, you may have several Google Analytics accounts, but not all are valid for the dashboard that you’re creating.

Sales 137

Sales Metrics Customer Analytics 137

ConversionXL

MAY 3, 2020

Finally, don’t forget to conduct quality assurance on your analytics. As you’re going through your funnel and looking for issues, check to ensure your activity is being tracked properly in Google Analytics. Google Analytics can help you find problem areas by looking at how your current visitors browse your site.

Technical Review 63

Technical Review Software Review Analytics Mobile 63