article thumbnail

The Future of Ad Tracking: Navigating the Google Analytics Landscape

Duct Tape Marketing

Key Takeaway: During this episode, we discuss the transition from Google Analytics to Google Analytics G4 and its significant differences from the previous version. Questions I ask Julian [00:54] What are the differences between Google Analytics and the new Google’s platform? [04:41] Julian (01:35): Yeah, sure.

article thumbnail

7 Ways to Use Data and Analytics for Strategic Change

Startup Professionals Musings

More than ever, businesses need to take full advantage of automation, data, and analytics to run their business more productively and competitively. Strategic decision makers need to see the data, in addition to marketing and sales. Let the data and the analytics suggest the questions you need to ask, not the answers.

Analytics 149
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Making of GreenPal with founder Bryan Clayton

Duct Tape Marketing

The Making of GreenPal with founder Bryan Clayton written by Kyndall Ramirez read more at Duct Tape Marketing. He’s the CEO and co-founder of GreenPal. They offer a series of options including email and social outreach, PPC, retargeting, and sales chatbots. He’s the CEO and co-founder of GreenPal.

Founder 85
article thumbnail

Machine Learning Is Your Secret Weapon For Customer Acquisition

YoungUpstarts

Machine learning, however, can automate tasks and apply predictive analytics that drive meaningful growth. A CRM that includes machine learning adds the ability to access predictive analytics, automate email marketing campaigns and drive customer transactions. True AI can think for itself like Lieutenant Commander Data from Star Trek.

article thumbnail

Critical Key Performance Indicators (KPIs) for Founders

Up and Running

However, as a founder of a small business or startup, you’re juggling many things. Think of them like this: If you have a critical sales milestone your company needs to meet by the end of the year, KPIs should deliver incremental evidence that you’re either headed in the right direction, or you’re not. . Marketing KPIs.

Founder 71
article thumbnail

Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” Ideally, digital marketers can optimize PPC marketing campaigns so the conversions (sales) from the ad nets more revenue than the cost of the campaign. And he’s right.

article thumbnail

The Digital Transformation Is Affordable For SMBs: Where To Start In Your Digital Strategy

YoungUpstarts

by Humberto Farias, CEO and co-founder at Concepta. Buzzwords like data science, artificial intelligence, and predictive analytics are being used by big companies with the ability to invest. SMBs no longer have to choose between hiring an in-house data science team or off the shelf enterprise analytics software.