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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. There are four reasons, again from Web Analytics: An Hour A Day, from 2008 (!):

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the world without altgate

Altgate

JANUARY 1, 2009

  I was just looking at the 2008 Google Analytics data for Altgate.  One metric that jumped out at me is the global reach.    It is an amazing tool.    I wish I had installed it when I first created this blog, but alas I didn't so I only have data starting in February of last year. 

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