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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

Analytics teams are named for the silos and limitations within which they trap themselves. Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. The above-observed realities were on my mind as I took on a new role to lead Global Strategic Analytics. Paid Media.

Analytics 131
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53 Questions Developers Should Ask Innovators

TechEmpower

Do you have legal (Founder Agreement, IP, etc.) Analytics/Metrics What key startup metrics will you need to track? Tell me about the business. How are you funding this? What level of funding do you currently have? Who’s helping you with fundraising? What are your big milestones? What content is searchable?

Developer 520
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Data Discrepancies in Google Analytics: What Can Go Wrong, Why, & How to Fix It

ConversionXL

Google Analytics shows 104 conversions. For most companies, Google Analytics is a—often the —primary source of analytics data. This post covers discrepancies between Google Analytics and your: CRM, CMS, accounting, or other back-end software. A/B testing tool , personalization tool, or some other analytics tool.

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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

The fact is that a lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful. What’s a Google Analytics Health Check? In the past, we’ve covered setting up and using Google Analytics fairly extensively. Is PPC data showing in Google Analytics?

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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

You see if you don't implement your links properly the person shows up to your site without any tracking parameters and thus fail to help your web analytics tool to put that visitor in the right source bucket. You have purchased banner ads in various Android applications using AdMob to target high value analytics decision makers.

Analytics 122
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Five Pitfalls to Avoid When Offshoring Software Development

The Startup Magazine

When doing so, make sure that it includes such points as IP rights, data protection, quality and performance expectations, and other essential aspects. They can help you fill the needed positions, even rare ones like AI and ML, automation, IoT, quality assurance and data analytics , and run the local office for you. Conclusions.

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EU Cookie / Privacy Laws: Implications On Data Collection And Analysis

Occam's Razor

For example, people are really shocked when they hear that even with no web analytics or advertising analytics tool on a site their behavior on the site gets automatically logged into server web logs. Information like IP address, the page requested, time stamps, browser ids and more are stored. This is quite inadvisable.

Analytics 130