What I hate about analytics ia that sometimes numbers are wrong or misleading, but when they are numbers, we’re not supposed to argue. But so often the analytics are like gospel, not to be questioned. Use the analytics to help guide you. Business Mistakes Business Research Marketing analyticsDo it right. MORE >>

Having a freemium business model is dependent on a number of strategies but one that often gets overlooked is how well you identify potential demand and feature marketing inside the free product for free to paid conversion and inside the various monthly subscription products for paid-to-higher-paid conversion. MORE >>

It's time once again to focus on metrics: Better analysis and measurement tools can help you get more out of your digital marketing. You may be using Google Analytics already—but I'm fairly sure you're not getting everything you could be out of it. First off: Make sure you're using Google Analytics in the first place. MORE >>

The goal is increase all conversion rates by through streamlining processes, targeting your marketing more effectively, and removing obstacles to desired actions. Get a better handle on what you're tracking and why. Here's a good place to start. Dear Jeff, I track conversion rates on our website. What is take rate, and should I care? MORE >>

The folks at Gemini, a VC firm, organized an evening with their portfolio CEOs to discuss lean analytics for startups. There’s nothing quite as good at doing this as the cold, hard light of analytics. For many startups, the web is their main marketing medium. Market sentiment. Lean analytics. Message reach. MORE >>