Feld Thoughts

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BigDoor Cracks The Code On Web Site Engagement

Feld Thoughts

One of the most enduring challenges any Internet marketer faces is getting users to come back regularly and engage on their website. So they built in cohort analysis that automagically creates a random control group and the analytics engine needed to compare control groups versus reward user groups. In other words; loyalty.

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Most Warning Systems Do Not Warn Us That They Can No Longer Warn Us

Feld Thoughts

As the old capital markets saying goes, “at inflections, markets move in whatever direction will cause the most pain to the most participants.” We are hopeful that this new wisdom will lead to better, more flexible, more adaptive, and more useful analytical models, across finance, medicine, sports, risk, and so on.

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Return Path Launches Email Intelligence

Feld Thoughts

Email intelligence is the combination of data from across the email ecosystem, analytics that make it accessible and manageable, and insight that makes it actionable. Marketers need all of these to understand their email performance beyond deliverability. ” .

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BigDoor Acquires OneTrueFan

Feld Thoughts

Recently the market demand has been outpacing their ability to keep up, so they turned to OneTrueFan as a means of accelerating their product development and overall growth. When there is a great fit, I love seeing our portfolio companies make acquisitions.

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Setting Up Your Accounting System

Feld Thoughts

customer behavior, support inquiries, marketing analytics). QuickBooks and other accounting software programs will do this for your finances, but you should also implement tools for tracking other key metrics (e.g.